Are you looking to make TikTok a bigger priority within your marketing efforts in 2024?
In 2023, the platform maintained its position as a primary supplier of entertainment, with over a billion users flocking to the app for the newest video, music discovery, trend analysis, and more. This covers items as well. Indeed, TikTok has become a crucial search engine for many users, offering pointers and remarks across a variety of product categories, which TikTok has attempted to capitalize on with its own extended eCommerce listings.
That campaign hasn’t taken off as TikTok had intended, but using data shows that there is a lot of opportunity for businesses that do TikTok properly.
And if you’re looking to make TikTok a bigger focus this year, here are five tips to get you on the right track:
Research competitors
As with any social platform, competition research is critical to set baseline performance comparisons for your efforts, while also becoming acquainted with how others in your area are generating success (or failure) in the app.
You are already familiar with your competition, and you are certainly familiar with the top international players in the area. It’s worth checking in on their TikTok profiles to see what kind of statistics they’re seeing, as well as the sorts of material they post in the app.
TikTok’s Creative Center features may also be used to find top performers based on brand category, product, hashtags, and other factors.
If you’re not sure who your rivals are, you can also search by category inside the hashtags element, which will show you the most popular trending clips in any specific field.
Tap on “See analytics” and you’ll be able to get a full listing of videos on that topic, helping to guide you towards the key creators and brands for each.
Research top-performing ads
This is crucial information for your strategy, since it will show you what works for other businesses in your industry and what TikTok customers respond to.
Investigate what’s gaining traction, then use what you’ve learned to your own strategy.
Research hashtags
Overall, hashtags are not as effective in influencing discussion trends as they previously were. Because social network algorithms have matured and can discern meaning from a variety of post characteristics, they no longer require hashtags to categorize material in the same manner.
However, hashtags may still be an essential discovery component, ensuring that your content appears in relevant search streams in the app.
You can expand this trend line out to the previous three years, so you can see how each tag is performing over time, while you can also see demographic insights, related tags, top creators, and more.
Finally, you can also access the top-performing videos in each category, providing a more specific view of what’s resonating in each sector.
Familiarize yourself with relevant influencers
TikTok’s entertainment focus (TikTok has long marketed itself as an entertainment app, not a social network) needs the development of captivating, resonant videos to maximize your app’s success.
This is not always easy, which is why many companies partner with well-known innovators to broaden their reach.
You do not have to follow that road, but it is crucial to get to know the greatest creators in your business to learn what is working, what they are concentrating on at any given time, and how they engage with their audience.
As previously said, you may accomplish this by visiting TikTok’s current hashtag listing, which also includes a section highlighting the top creators who use that tag.
Try out TikTok’s AI ad tools
TikTok is experimenting with generative and conversational AI to improve its content approach. The platform has introduced a new “Creative Assistant” in its Creative Center, a chatbot that can guide marketing efforts and provide ideas based on trends. Additionally, TikTok has added an AI script generator and new AI creation elements to its video editing platform CapCut.
ByteDance, TikTok’s parent company, is pushing AI development, which could lead to more AI in creative tools. The platform is also looking to expand into new market opportunities, such as
food ordering and direct promotions. TikTok aims to increase spending on TikTok direct, which has been a key revenue driver for the Chinese version of the app. However, this remains a challenge in Western markets. The app faces the risk of being banned in the U.S., but geopolitical relations may not be a concern. If the app is successful, it could drive significant interest in brands and apply the same approaches to Reels and Shorts.
Final Words
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