Cookies have been an essential component of any ad technology or paid media marketing plan since its inception in 1994. Do you know why cookies are going to be a popular topic this year? Have you heard anything concerning the future of third-party cookies? First-party cookies vs Third-party cookies What
Key issue: Transparency Research (made by 21 marketers and 12 suppliers) found that only 36 cents of every dollar that enters a DSP effectively reaches the consumer. Transaction expenses account for 29% of the ad dollar. Loss of media productivity expenses account for 35% of the advertising budget. Agency expenses
Cookies have been an essential component of any ad technology or paid media marketing plan since its inception in 1994. Do you know why cookies are going to be a popular topic this year? Have you heard anything concerning the future of third-party cookies? First-party cookies vs Third-party cookies What
Key issue: Transparency Research (made by 21 marketers and 12 suppliers) found that only 36 cents of every dollar that enters a DSP effectively reaches the consumer. Transaction expenses account for 29% of the ad dollar. Loss of media productivity expenses account for 35% of the advertising budget. Agency expenses
