In today’s dynamic digital advertising world, programmatic has emerged as a critical pillar of marketing strategy. In Spain, the discipline’s ongoing progress is expected to set the pace until 2024. From the transition from KPIs to attention metrics to the cookieless world, the trends defining the future of programmatic advertising
Key issue: Transparency Research (made by 21 marketers and 12 suppliers) found that only 36 cents of every dollar that enters a DSP effectively reaches the consumer. Transaction expenses account for 29% of the ad dollar. Loss of media productivity expenses account for 35% of the advertising budget. Agency expenses
In today’s dynamic digital advertising world, programmatic has emerged as a critical pillar of marketing strategy. In Spain, the discipline’s ongoing progress is expected to set the pace until 2024. From the transition from KPIs to attention metrics to the cookieless world, the trends defining the future of programmatic advertising
Key issue: Transparency Research (made by 21 marketers and 12 suppliers) found that only 36 cents of every dollar that enters a DSP effectively reaches the consumer. Transaction expenses account for 29% of the ad dollar. Loss of media productivity expenses account for 35% of the advertising budget. Agency expenses
