{"id":2540,"date":"2024-01-03T06:59:33","date_gmt":"2024-01-03T06:59:33","guid":{"rendered":"https:\/\/megadigital.asia\/vn\/?p=2540"},"modified":"2024-01-03T06:59:33","modified_gmt":"2024-01-03T06:59:33","slug":"mo-hinh-marketing","status":"publish","type":"post","link":"https:\/\/megadigital.asia\/vn\/2024\/01\/03\/mo-hinh-marketing\/","title":{"rendered":"4 m\u00f4 h\u00ecnh marketing h\u1eefu \u00edch, \u0111em l\u1ea1i hi\u1ec3u qu\u1ea3 cao cho c\u00e1c content marketer"},"content":{"rendered":"
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Trong th\u1eddi bu\u1ed5i k\u1ec9 nguy\u00ean k\u1ef9 thu\u1eadt s\u1ed1 \u0111ang tr\u00ean \u0111\u00e0 ph\u00e1t tri\u1ec3n, chi\u1ebfm m\u1ed9t ph\u1ea7n r\u1ea5t l\u1edbn trong \u0111\u1eddi s\u1ed1ng c\u1ee7a con ng\u01b0\u1eddi, th\u00ec content \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 v\u00f4 c\u00f9ng quan tr\u1ecdng v\u1edbi s\u1ee9 m\u1ec7nh truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u00e0 ti\u1ebfp c\u1eadn t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1ed1i v\u1edbi d\u00e2n marketing, vi\u1ec7c l\u1ef1a ch\u1ecdn cho m\u00ecnh m\u1ed9t m\u00f4 h\u00ecnh content ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m, ng\u00e0nh h\u00e0ng d\u1ecbch v\u1ee5 l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh chi\u1ebfn d\u1ecbch marketing c\u1ee7a h\u1ecd th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i.<\/div>\n
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V\u00ec v\u1eady, Mega Digital<\/a><\/strong> s\u1ebd \u0111em \u0111\u1ebfn cho b\u1ea1n 4 lo\u1ea1i m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng ph\u1ed5 bi\u1ebfn, gi\u00fap chi\u1ebfm tr\u1ecdn tr\u00e1i tim kh\u00e1ch h\u00e0ng trong chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/div>\n
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    M\u00f4 h\u00ecnh AIDA ( Attention – Interest – Desire – Action)<\/h2>\n<\/li>\n<\/ol>\n

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    AIDA l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Attention – Interest – Desire – Action (Thu h\u00fat – Th\u00edch th\u00fa – Khao kh\u00e1t – H\u00e0nh \u0111\u1ed9ng)<\/div>\n
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    M\u00f4 h\u00ecnh n\u00e0y m\u00f4 t\u1ea3 c\u00e1c tr\u1ea1ng th\u00e1i t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb kh\u00e2u nh\u1eadn th\u1ee9c \u0111\u1ebfn vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, tuy kh\u00e1 c\u0169 so v\u1edbi th\u1eddi \u0111\u1ea1i nh\u01b0ng \u0111\u00e2y \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng th\u1ee9c copywriting chu\u1ea9n l\u00e2u \u0111\u1eddi cho h\u1ea7u h\u1ebft h\u00ecnh th\u1ee9c marketing.<\/div>\n
    \nVD: Netflix \u0111\u00e3 \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh A.I.D.A th\u00e0nh c\u00f4ng b\u1eb1ng c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 g\u00e2y s\u1ef1 ch\u00fa \u00fd \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u00f4ng qua qu\u1ea3ng c\u00e1o Youtube v\u00e0 Google Adwords, t\u1ea1o s\u1ef1 h\u1ee9ng th\u00fa c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, t\u1eeb \u0111\u00f3 khai th\u00e1c \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, cu\u1ed1i c\u00f9ng h\u00ecnh th\u00e0nh n\u00ean mong mu\u1ed1n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 do Netflix cung c\u1ea5p v\u1edbi c\u00e1c g\u00f3i tr\u1ea3 ph\u00ed.<\/p>\n
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    Khi \u0111\u00e3 hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1c th\u00e0nh t\u1ed1 c\u1ee7a AIDA l\u00e0 g\u00ec, n\u1ebfu b\u1ea1n ch\u01b0a bi\u1ebft c\u00e1ch v\u1eadn d\u1ee5ng AIDA v\u00e0o quy tr\u00ecnh kinh doanh \u2013 h\u00e3y tham kh\u1ea3o Case Study AIDA hi\u1ec7u qu\u1ea3 c\u1ee7a Netflix d\u01b0\u1edbi \u0111\u00e2y:<\/div>\n<\/div>\n
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    Giai \u0111o\u1ea1n 1: X\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c<\/strong><\/em><\/div>\n<\/div>\n
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    \nNetflix th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng nh\u01b0: Youtube Ads, Google Ads.<\/div>\n<\/div>\n
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    \nGiai \u0111o\u1ea1n 2: Thu h\u00fat s\u1ef1 quan t\u00e2m<\/strong><\/em><\/div>\n<\/div>\n
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    \nSau khi ng\u01b0\u1eddi d\u00f9ng ti\u1ebfp nh\u1eadn th\u00f4ng tin v\u00e0 truy c\u1eadp v\u00e0o c\u00e1c Landing Page c\u1ee7a Netflix \u2013 h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m mi\u1ec5n ph\u00ed 1 th\u00e1ng \u0111\u1ec3 kh\u00e1m ph\u00e1 c\u00e1c t\u00ednh n\u0103ng v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh h\u1ea5p d\u1eabn tr\u00ean Netflix.<\/div>\n<\/div>\n
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    Giai \u0111o\u1ea1n 3: K\u00edch th\u00edch t\u00f2 m\u00f2, mong mu\u1ed1n<\/strong><\/em><\/div>\n<\/div>\n
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    Khi ng\u01b0\u1eddi xem \u0111\u00e3 quen v\u1edbi tr\u1ea3i nghi\u1ec7m xem phim li\u1ec1n m\u1ea1ch \u2013 Netflix s\u1ebd b\u1ed5 sung th\u00eam c\u00e1c t\u00ednh n\u0103ng m\u1edf r\u1ed9ng \u0111\u1ec3 k\u00edch th\u00edch mong mu\u1ed1n \u0111\u0103ng k\u00fd mua tr\u1ecdn g\u00f3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng:<\/div>\n<\/div>\n
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