{"id":2527,"date":"2024-01-03T02:43:18","date_gmt":"2024-01-03T02:43:18","guid":{"rendered":"https:\/\/megadigital.asia\/vn\/?p=2527"},"modified":"2024-01-03T02:44:52","modified_gmt":"2024-01-03T02:44:52","slug":"xu-huong-quang-cao","status":"publish","type":"post","link":"https:\/\/megadigital.asia\/vn\/2024\/01\/03\/xu-huong-quang-cao\/","title":{"rendered":"3 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o b\u00f9ng n\u1ed5 trong n\u0103m 2024"},"content":{"rendered":"
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Xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o \u0111ang ng\u00e0y c\u00e0ng thay \u0111\u1ed5i theo c\u00e1ch ng\u01b0\u1eddi d\u00f9ng ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o. T\u1eeb vi\u1ec7c t\u1eadp trung tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, b\u00f9ng n\u1ed5 c\u1ee7a c\u00e1c video viral,…\u0111\u00e3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 c\u00e1ch Marketer ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a h\u1ecd.<\/div>\n
\nH\u00e3y c\u00f9ng Mega Digital<\/a><\/strong> kh\u00e1m ph\u00e1 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o b\u00e1n h\u00e0ng d\u1ef1 s\u1ebd b\u00f9ng n\u1ed5 m\u1ea1nh trong n\u0103m 2024!<\/div>\n
\nD\u01b0\u1edbi \u0111\u00e2y l\u00e0 3 xu h\u01b0\u1edbng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n trong n\u0103m 2024:<\/div>\n

Retail Media Networks: N\u0103m c\u1ee7a m\u1ea1ng l\u01b0\u1edbi truy\u1ec1n th\u00f4ng b\u00e1n l\u1ebb<\/h2>\n
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Retail Media Networks \u0111\u00e3 tr\u1edf th\u00e0nh xu h\u01b0\u1edbng n\u1ed5i b\u1eadt trong n\u0103m nay, v\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd trong ng\u00e0nh b\u00e1n l\u1ebb.<\/div>\n
\nC\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111ang t\u1eadn d\u1ee5ng c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a m\u00ecnh nh\u01b0 m\u1ed9t ngu\u1ed3n doanh thu b\u1ed5 sung cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o.<\/div>\n
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Trong khi \u0111\u00f3, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111ang t\u00ecm ki\u1ebfm c\u00e1ch m\u1edbi \u0111\u1ec3 n\u1ed5i b\u1eadt trong h\u1ec7 sinh th\u00e1i RMN \u0111\u1ea7y c\u1ea1nh tranh.<\/div>\n
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\u0110i\u1ec1u n\u00e0y t\u1ea1o c\u01a1 h\u1ed9i l\u1edbn cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 d\u1ebd d\u00e0ng ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua DOOH d\u1ef1a tr\u00ean \u0111\u1ecba \u0111i\u1ec3m, c\u00f3 th\u1ec3 \u0111\u1eb7t t\u1ea1i b\u00ean trong ho\u1eb7c t\u1ea1i ch\u1ed7 \u0111\u1ecba \u0111i\u1ec3m b\u00e1n l\u1ebb. C\u00e1ch th\u1ee9c \u0111\u1eb7t v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o nh\u01b0 n\u00e0y c\u00f3 th\u1ec3 \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c s\u1ea3n ph\u1ea9m c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c th\u00eam v\u00e0o gi\u1ecf h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng so v\u1edbi s\u1ea3n ph\u1ea9m kh\u00e1c.<\/div>\n
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Efficiency and Attribution: Hi\u1ec7u qu\u1ea3 v\u00e0 ph\u00e2n b\u1ed1<\/h2>\n
“Efficiency and Attribution” t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t v\u00e0 x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng ngu\u1ed3n g\u1ed1c, \u1ea3nh h\u01b0\u1edfng c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. \u0110\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec3m quan tr\u1ecdng:<\/div>\n
    \n
  • \n
    T\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t<\/div>\n<\/li>\n
  • \n
    X\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng ngu\u1ed3n g\u1ed1c v\u00e0 \u1ea3nh h\u01b0\u1edfng<\/div>\n<\/li>\n
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    T\u1eadp trung v\u00e0o d\u1eef li\u1ec7u v\u00e0 AI<\/div>\n<\/li>\n
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    T\u0103ng c\u01b0\u1eddng k\u1ebft qu\u1ea3 \u0111o l\u01b0\u1eddng<\/div>\n<\/li>\n<\/ul>\n
    <\/div>\n
    ->\u0110\u00e1nh d\u1ea5u s\u1ef1 d\u1ecbch chuy\u1ec3n t\u1eeb vi\u1ec7c qu\u1ea3ng c\u00e1o theo c\u1ea3m quan sang m\u1ed9t m\u00f4 h\u00ecnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u00e0 k\u1ebft qu\u1ea3 \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c h\u01a1n, gi\u00fap t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u00e0 hi\u1ec7u su\u1ea5t c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/div>\n
    <\/div>\n

    Contextual Targeting: Nhu c\u1ea7u nh\u1eafm m\u1ee5c ti\u00eau theo ng\u1eef c\u1ea3nh trong b\u1ed1i c\u1ea3nh lo ng\u1ea1i v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0<\/h2>\n
    <\/div>\n
    T\u1eadp trung v\u00e0o vi\u1ec7c \u0111inh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean b\u1ed1i c\u1ea3nh n\u1ed9i dung m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111ang t\u01b0\u01a1ng t\u00e1c, bao g\u1ed3m c\u00e1c ti\u00eau ch\u00ed:<\/div>\n
      \n
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      T\u00ednh ch\u1ea5t c\u1ee7a n\u1ed9i dung<\/div>\n<\/li>\n
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      K\u1ebft h\u1ee3p AI v\u00e0 d\u1eef li\u1ec7u<\/div>\n<\/li>\n
    • \n
      T\u0103ng c\u01b0\u1eddng \u0111\u1ed1i t\u01b0\u1ee3ng h\u00f3a ng\u1eef c\u1ea3nh<\/div>\n<\/li>\n
    • \n
      B\u1ea3o m\u1eadt v\u00e0 tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh<\/div>\n<\/li>\n<\/ul>\n
      -> Nh\u1ea5n m\u1ea1nh s\u1ef1 quan tr\u1ecdng c\u1ee7a vi\u1ec7c hi\u1ec3u n\u1ed9i dung m\u00e0 ng\u01b0\u1eddi d\u00f9ng ti\u1ebfp c\u1eadn \u0111\u1ec3 \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p, k\u1ebft h\u1ee3p Ai v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u s\u00e2u, gi\u00fap t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o th\u00f4ng qua vi\u1ec7c \u0111\u01b0a ra th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p v\u00e0 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong m\u00f4i tr\u01b0\u1eddng n\u1ed9i dung ch\u00ednh x\u00e1c.<\/div>\n
      <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o \u0111ang ng\u00e0y c\u00e0ng thay \u0111\u1ed5i theo c\u00e1ch ng\u01b0\u1eddi d\u00f9ng ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o. T\u1eeb vi\u1ec7c t\u1eadp trung tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, b\u00f9ng n\u1ed5 c\u1ee7a c\u00e1c video viral,…\u0111\u00e3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 c\u00e1ch Marketer ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a h\u1ecd. H\u00e3y c\u00f9ng Mega Digital […]<\/p>\n","protected":false},"author":4,"featured_media":2528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,11],"tags":[],"class_list":["post-2527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-popular"],"_links":{"self":[{"href":"https:\/\/megadigital.asia\/vn\/wp-json\/wp\/v2\/posts\/2527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/megadigital.asia\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/megadigital.asia\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/megadigital.asia\/vn\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/megadigital.asia\/vn\/wp-json\/wp\/v2\/comments?post=2527"}],"version-history":[{"count":2,"href":"https:\/\/megadigital.asia\/vn\/wp-json\/wp\/v2\/posts\/2527\/revisions"}],"predecessor-version":[{"id":2530,"href":"https:\/\/megadigital.asia\/vn\/wp-json\/wp\/v2\/posts\/2527\/revisions\/2530"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/megadigital.asia\/vn\/wp-json\/wp\/v2\/media\/2528"}],"wp:attachment":[{"href":"https:\/\/megadigital.asia\/vn\/wp-json\/wp\/v2\/media?parent=2527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/megadigital.asia\/vn\/wp-json\/wp\/v2\/categories?post=2527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/megadigital.asia\/vn\/wp-json\/wp\/v2\/tags?post=2527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}