{"id":3131,"date":"2024-01-30T02:17:05","date_gmt":"2024-01-30T02:17:05","guid":{"rendered":"https:\/\/megadigital.asia\/vn\/?p=3131"},"modified":"2024-01-30T02:17:05","modified_gmt":"2024-01-30T02:17:05","slug":"temu-mo-cua-thi-truong","status":"publish","type":"post","link":"https:\/\/megadigital.asia\/vn\/en\/2024\/01\/30\/temu-mo-cua-thi-truong\/","title":{"rendered":"Temu m\u1edf c\u1eeda th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh cho ng\u01b0\u1eddi b\u00e1n \u1edf M\u1ef9 v\u00e0 Ch\u00e2u \u00c2u v\u00e0o th\u00e1ng 3 n\u0103m 2024"},"content":{"rendered":"<p>Temu &#8211; nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c s\u1edf h\u1eefu b\u1edfi c\u00f4ng ty m\u1eb9 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Trung Qu\u1ed1c Pinduoduo, d\u1ef1 t\u00ednh s\u1ebd m\u1edf c\u1eeda th\u1ecb tr\u01b0\u1eddng cho ng\u01b0\u1eddi b\u00e1n \u1edf M\u1ef9 v\u00e0o th\u00e1ng 3 n\u0103m 2024 v\u00e0 m\u1edf r\u1ed9ng cho ng\u01b0\u1eddi b\u00e1n t\u1ea1i Ch\u00e2u \u00c2u ngay sau \u0111\u00f3. Kho\u1ea3ng th\u00e1ng 12\/2023, t\u1ea1i th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng kho\u00e1n M\u1ef9, m\u00e3 c\u1ed5 phi\u1ebfu PDD c\u1ee7a c\u00f4ng ty b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn Trung Qu\u1ed1c \u0111\u00f3ng c\u1eeda t\u0103ng 4,03% l\u00ean 147,44 USD, n\u00e2ng gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng l\u00ean 195,89 t\u1ef7 USD. T\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3ng c\u1eeda th\u1ecb tr\u01b0\u1eddng, th\u1ecb gi\u00e1 c\u1ee7a Pinduoduo v\u01b0\u1ee3t xa \u0111\u1ed1i th\u1ee7 m\u1ed9t th\u1eddi l\u00e0\u00a0<a href=\"https:\/\/www.alibaba.com\/\" target=\"_blank\" rel=\"noopener\">Alibaba.<\/a><\/p>\n<p>Tr\u01b0\u1edbc \u0111\u00f3, t\u1eeb ng\u00e0y 29\/11, gi\u00e1 tr\u1ecb c\u1ee7a Pinduoduo c\u0169ng t\u1eebng v\u01b0\u1ee3t qua Alibaba nh\u1edd c\u1ed5 phi\u1ebfu t\u0103ng tr\u00ean th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng kho\u00e1n M\u1ef9, nh\u01b0ng sau \u0111\u00f3 l\u1ea1i gi\u1ea3m v\u1ec1 m\u1ee9c t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u00e0 k\u00e9m h\u01a1n Alibaba m\u1ed9t ch\u00fat. V\u1eady, li\u1ec7u chi\u1ebfn l\u01b0\u1ee3c s\u1eafp t\u1edbi \u0111\u00e2y c\u1ee7a Temu nh\u1eafm v\u00e0o th\u1ecb tr\u01b0\u1eddng M\u1ef9 v\u00e0 ch\u00e2u \u00c2u l\u00e0 b\u01b0\u1edbc ti\u1ebfn ngo\u1ea1n m\u1ee5c \u0111\u1ec3 tr\u1edf th\u00e0nh \u1ee9ng d\u1ee5ng b\u00e1n l\u1ebb trong ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed top 1 t\u1ea1i Trung Qu\u1ed1c?<\/p>\n<p>H\u00e3y c\u00f9ng <strong><a href=\"https:\/\/megadigital.asia\/vn\/en\/\">Mega Digital<\/a><\/strong> theo d\u00f5i b\u00e0i vi\u1ebft sau \u0111\u00e2y \u0111\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c b\u1ee9c tranh t\u1ed5ng th\u1ec3 v\u1ec1 \u0111\u1ed9ng th\u00e1i m\u1edbi n\u00e0y c\u1ee7a Temu tr\u00ean con \u0111\u01b0\u1eddng &#8220;tranh ngai v\u00e0ng&#8221; tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i qu\u1ed1c gia t\u1ef7 d\u00e2n:<\/p>\n<h2>\u0110\u00f4i n\u00e9t v\u1ec1 Temu b\u1ea1n c\u1ea7n bi\u1ebft<\/h2>\n<p>Temu l\u00e0 m\u1ed9t website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\u00a0mua s\u1eafm tr\u1ef1c tuy\u1ebfn, \u0111\u00e2y l\u00e0 chi nh\u00e1nh c\u1ee7a\u00a0<strong>Pinduoduo<\/strong>\u00a0Trung Qu\u1ed1c c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i M\u1ef9 v\u1edbi kh\u1ea9u hi\u1ec7u (Team Up, Price Down) t\u1ea1m d\u1ecbch v\u1edbi ngh\u0129a mua c\u00e0ng nhi\u1ec1u gi\u00e1 c\u00e0ng th\u1ea5p.<\/p>\n<ul>\n<li>Website:\u00a0<a href=\"https:\/\/www.temu.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.temu.com\/<\/a><\/li>\n<li>Th\u1eddi gian ra m\u1eaft: 9\/2022<\/li>\n<li>Tr\u1ee5 s\u1edf: M\u1ef9<\/li>\n<li>C\u00f4ng ty m\u1eb9: Trung Qu\u1ed1c<\/li>\n<li>Th\u1ecb tr\u01b0\u1eddng: Qu\u1ed1c t\u1ebf<\/li>\n<li>Ng\u00f4n ng\u1eef: Ti\u1ebfng Anh, Ph\u00e1p, T\u00e2y Ban Nha<\/li>\n<\/ul>\n<p>S\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty m\u1eb9 t\u1ea1i Trung Qu\u1ed1c nh\u01b0ng tr\u1ee5 s\u1edf ch\u00ednh c\u1ee7a Temu l\u1ea1i \u1edf M\u1ef9 v\u00e0 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng qu\u1ed1c tr\u00ean t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng M\u1ef9, Ch\u00e2u \u00c2u, Ch\u00e2u \u00c1 &#8230; Temu l\u00e0 trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1edbi ng\u00f4n ng\u1eef ch\u00ednh l\u00e0 ti\u1ebfng Anh v\u00e0 kh\u00e1ch h\u00e0ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi \u0111\u1ec1u c\u00f3 th\u1ec3 tham gia mua h\u00e0ng t\u1eeb nhi\u1ec1u \u0111\u1ea5t n\u01b0\u1edbc kh\u00e1c nhau, tuy nhi\u00ean hi\u1ec7n t\u1ea1i b\u1ea1n ch\u01b0a th\u1ec3 tr\u1ef1c ti\u1ebfp mua s\u1eafm tr\u00ean Temu khi \u1edf Vi\u1ec7t Nam.<\/p>\n<p>Ra m\u1eaft v\u00e0o th\u00e1ng 9 n\u0103m 2022, Temu kh\u00f4ng ch\u1ec9 b\u00e1n h\u00e0ng h\u00f3a m\u00e0 c\u00f2n nhi\u1ec7t t\u00ecnh tham gia v\u00e0o cu\u1ed9c thi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Theo b\u01b0\u1edbc ch\u00e2n huy\u1ec1n tho\u1ea1i c\u1ee7a Shein v\u00e0 AliExpress, th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn n\u00e0y k\u1ebft n\u1ed1i b\u1ea1n tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p Trung Qu\u1ed1c, lo\u1ea1i b\u1ecf kh\u00e2u trung gian v\u00e0 c\u00e1c kho\u1ea3n ph\u00ed b\u1ed5 sung phi\u1ec1n ph\u1ee9c. K\u1ebft qu\u1ea3? Nh\u1eefng m\u1ee9c gi\u00e1 th\u00e1ch th\u1ee9c tr\u1ecdng l\u1ef1c, t\u1ef1 h\u00e0o tuy\u00ean b\u1ed1: \u201cMua s\u1eafm nh\u01b0 m\u1ed9t t\u1ef7 ph\u00fa\u201d.<\/p>\n<h2>M\u00f4 h\u00ecnh kinh doanh c\u1ee7a Temu<\/h2>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 6 m\u00f4 h\u00ecnh kinh doanh ch\u00ednh m\u00e0 Temu s\u1eed d\u1ee5ng:<\/p>\n<p>H\u00e3y xem x\u00e9t chi ti\u1ebft m\u00f4 h\u00ecnh kinh doanh c\u1ee7a Temu:<\/p>\n<h3>(D.1) M\u00f4 h\u00ecnh b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp t\u1edbi kh\u00e1ch h\u00e0ng<\/h3>\n<p>Temu c\u00e1ch m\u1ea1ng h\u00f3a tr\u00f2 ch\u01a1i b\u1eb1ng c\u00e1ch trao quy\u1ec1n cho c\u00e1c nh\u00e0 cung c\u1ea5p c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Trung Qu\u1ed1c tr\u1ef1c ti\u1ebfp b\u00e1n v\u00e0 v\u1eadn chuy\u1ec3n s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng, b\u1ecf qua nhu c\u1ea7u trung gian \u1edf qu\u1ed1c gia \u0111\u00edch. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 c\u1eaft gi\u1ea3m chi ph\u00ed m\u00e0 c\u00f2n l\u00e0m cho s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng h\u01a1n \u0111\u00e1ng k\u1ec3 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng.<\/p>\n<h3>(D.2) \u0110\u1ecbnh gi\u00e1 \u0111\u1ed9ng: H\u00e0nh \u0111\u1ed9ng c\u00e2n b\u1eb1ng<\/h3>\n<p>\u0110\u1ec3 theo \u0111u\u1ed5i nh\u1eefng giao d\u1ecbch kh\u00f4ng th\u1ec3 c\u1ea1nh tranh h\u01a1n, Temu c\u00f3 l\u1eadp tr\u01b0\u1eddng t\u00e1o b\u1ea1o b\u1eb1ng c\u00e1ch th\u00fac gi\u1ee5c ng\u01b0\u1eddi b\u00e1n gi\u1ea3m gi\u00e1. M\u1ed9t s\u1ed1 th\u1eadm ch\u00ed c\u00f2n \u0111i \u0111\u1ebfn m\u1ee9c b\u00e1n l\u1ed7. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 t\u00edch c\u1ef1c n\u00e0y nh\u1eb1m m\u1ee5c \u0111\u00edch thi\u1ebft l\u1eadp Temu tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p cho nh\u1eefng ng\u01b0\u1eddi mua s\u1eafm c\u00f3 ng\u00e2n s\u00e1ch ti\u1ebft ki\u1ec7m.<\/p>\n<h3>(D.3) Ph\u1ea7n th\u01b0\u1edfng gi\u1edbi thi\u1ec7u v\u00e0 tr\u00f2 ch\u01a1i<\/h3>\n<p>Temu t\u0103ng th\u00eam s\u1ef1 ph\u1ea5n kh\u00edch cho h\u1ec7 sinh th\u00e1i c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch cung c\u1ea5p h\u00e0ng h\u00f3a mi\u1ec5n ph\u00ed cho nh\u1eefng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 thu h\u00fat th\u00e0nh c\u00f4ng kh\u00e1ch h\u00e0ng m\u1edbi th\u00f4ng qua m\u00e3 li\u00ean k\u1ebft, l\u01b0\u1ee3t chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 tr\u00f2 ch\u01a1i h\u1ea5p d\u1eabn.<\/p>\n<h3>(D.4) Mua s\u1eafm \u0111a k\u00eanh<\/h3>\n<p>Cho d\u00f9 b\u1ea1n th\u00edch s\u1ef1 ti\u1ec7n l\u1ee3i c\u1ee7a tr\u00ecnh duy\u1ec7t Internet hay t\u00ednh di \u0111\u1ed9ng c\u1ee7a \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng chuy\u00ean d\u1ee5ng, Temu \u0111\u1ec1u \u0111\u00e1p \u1ee9ng s\u1edf th\u00edch mua s\u1eafm c\u1ee7a b\u1ea1n. N\u1ec1n t\u1ea3ng n\u00e0y t\u00edch h\u1ee3p li\u1ec1n m\u1ea1ch c\u00e1c giao d\u1ecbch mua h\u00e0ng tr\u1ef1c tuy\u1ebfn, mang l\u1ea1i tr\u1ea3i nghi\u1ec7m th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c thi\u1ebft b\u1ecb kh\u00e1c nhau.<\/p>\n<h3>(D.5) S\u1ef1 th\u1ed1ng tr\u1ecb k\u1ef9 thu\u1eadt s\u1ed1: Qu\u1ea3ng c\u00e1o tr\u00ean nh\u1eefng g\u00e3 kh\u1ed5ng l\u1ed3 n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i<\/h3>\n<p>Temu \u0111\u00f3n \u0111\u1ea7u th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 b\u1eb1ng c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn quy m\u00f4 l\u1edbn tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i kh\u1ed5ng l\u1ed3 nh\u01b0 Facebook v\u00e0 Instagram. \u0110\u1ed9ng th\u00e1i chi\u1ebfn l\u01b0\u1ee3c n\u00e0y kh\u00f4ng ch\u1ec9 m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn m\u00e0 c\u00f2n \u0111\u1ea3m b\u1ea3o n\u00f3 lu\u00f4n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u00fa \u00fd \u0111\u1ebfn trong b\u1ed1i c\u1ea3nh mua s\u1eafm tr\u1ef1c tuy\u1ebfn r\u1ed9ng l\u1edbn.<\/p>\n<h3>(D.6) Cu\u1ed9c chi\u1ebfn v\u1ec1 c\u1ea1nh tranh gi\u00e1 c\u1ea3 v\u00e0 ti\u00eau chu\u1ea9n n\u1ec1n t\u1ea3ng<\/h3>\n<p>Temu \u00e1p \u0111\u1eb7t l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1eb1ng c\u00e1ch b\u1eaft bu\u1ed9c ng\u01b0\u1eddi b\u00e1n ph\u1ea3i cung c\u1ea5p s\u1ea3n ph\u1ea9m v\u1edbi gi\u00e1 th\u1ea5p h\u01a1n gi\u00e1 tr\u00ean AliExpress. Trong cu\u1ed9c chi\u1ebfn gi\u00e0nh s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, Temu ch\u1ec9 \u1ee7y quy\u1ec1n cho ng\u01b0\u1eddi b\u00e1n c\u00f3 m\u1ee9c gi\u00e1 th\u1ea5p nh\u1ea5t khi c\u00f3 nhi\u1ec1u nh\u00e0 cung c\u1ea5p c\u00f9ng cung c\u1ea5p m\u1ed9t s\u1ea3n ph\u1ea9m. H\u01a1n n\u1eefa, c\u00e1c m\u1eb7t h\u00e0ng kh\u00f4ng \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u b\u00e1n h\u00e0ng t\u1ed1i thi\u1ec3u c\u1ee7a Temu s\u1ebd nhanh ch\u00f3ng b\u1ecb x\u00f3a kh\u1ecfi n\u1ec1n t\u1ea3ng.<\/p>\n<p>V\u1ec1 b\u1ea3n ch\u1ea5t, m\u00f4 h\u00ecnh kinh doanh c\u1ee7a Temu l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p n\u0103ng \u0111\u1ed9ng gi\u1eefa kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp, \u0111\u1ecbnh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c, t\u01b0\u01a1ng t\u00e1c t\u01b0\u01a1ng t\u00e1c v\u00e0 n\u0103ng l\u1ef1c k\u1ef9 thu\u1eadt s\u1ed1, khi\u1ebfn n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t th\u1ebf l\u1ef1c \u0111\u00e1ng g\u1eddm trong th\u1ebf gi\u1edbi th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn.<\/p>\n<h2>Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a Temu: Temu tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u01b0\u1ee3c Temu l\u1ef1a ch\u1ecdn<\/p>\n<ul>\n<li>Qu\u1ea3ng c\u00e1o Super Bowl: C\u00e2u chuy\u1ec7n v\u1ec1 Temu c\u00f3 v\u1ebb nh\u01b0 b\u1ea5t ng\u1edd xu\u1ea5t hi\u1ec7n, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi qu\u1ea3ng c\u00e1o Super Bowl kh\u00f3 qu\u00ean. V\u1edbi m\u1ed9t giai \u0111i\u1ec7u h\u1ea5p d\u1eabn \u0111\u1ecdng l\u1ea1i trong t\u00e2m tr\u00ed ch\u00fang ta v\u00e0 nh\u1eefng c\u00f4ng nh\u00e2n nh\u00e0 m\u00e1y d\u01b0\u1eddng nh\u01b0 \u0111ang \u0111\u1ed5i con t\u00e0u t\u1eeb \u201cThe Life Aquatic with Steve Zissou\u201d \u0111\u1ec3 l\u1ea5y m\u1ed9t th\u1eddi gian l\u00e0m vi\u1ec7c t\u1ea1i Temu, n\u00f3 \u0111\u00e3 \u0111\u1ec3 l\u1ea1i m\u1ed9t d\u1ea5u \u1ea5n kh\u00f3 phai m\u1edd. Nh\u01b0ng cu\u1ed9c h\u00e0nh tr\u00ecnh b\u1eaft \u0111\u1ea7u v\u00e0o th\u00e1ng 9 n\u0103m 2022.<\/li>\n<li>Ti\u1ebfp th\u1ecb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i: B\u01b0\u1edbc \u0111\u1ed9t ph\u00e1 \u0111\u1ea7u ti\u00ean c\u1ee7a Temu v\u00e0o \u00e1nh \u0111\u00e8n s\u00e2n kh\u1ea5u kh\u00f4ng ph\u1ea3i ng\u1eabu nhi\u00ean; \u0111\u00f3 l\u00e0 m\u1ed9t cu\u1ed9c t\u1ea5n c\u00f4ng ch\u1edbp nho\u00e1ng mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c. \u0110\u01b0\u1ee3c trang b\u1ecb kho qu\u1ea3ng c\u00e1o tr\u00ean Facebook v\u00e0 Instagram, Temu \u0111\u00e3 t\u1ea1o ra m\u1ed9t l\u00e0n s\u00f3ng n\u1ed9i dung tr\u1ef1c quan v\u00e0 h\u1ea5p d\u1eabn, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi mua s\u1eafm ti\u1ec1m n\u0103ng. \u0110i\u1ec1u n\u00e0y \u0111\u00e1nh d\u1ea5u s\u1ef1 kh\u1edfi \u0111\u1ea7u c\u1ee7a m\u1ed9t cu\u1ed9c t\u1ea5n c\u00f4ng ti\u1ebfp th\u1ecb nh\u1eb1m \u0111\u1ecbnh h\u00ecnh l\u1ea1i c\u1ee5c di\u1ec7n.<\/li>\n<li>V\u1ec1 b\u1ea3n ch\u1ea5t, h\u00e0nh tr\u00ecnh c\u1ee7a Temu t\u1eeb v\u00f4 danh \u0111\u1ebfn n\u1ed5i ti\u1ebfng \u1edf Super Bowl l\u00e0 minh ch\u1ee9ng cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n k\u1ef9 l\u01b0\u1ee1ng, s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0m ch\u1ea5t x\u00fac t\u00e1c v\u00e0 t\u1ea1o ra s\u1ef1 hi\u1ec7n di\u1ec7n mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a Super Bowl \u0111\u1ec3 kh\u1eafc s\u00e2u th\u01b0\u01a1ng hi\u1ec7u v\u00e0o \u00fd th\u1ee9c chung c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n<\/ul>\n<h2>Temu m\u1edf c\u1eeda th\u1ecb tr\u01b0\u1eddng: \u0110i\u1ec1u h\u01b0\u1edbng qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i t\u1eeb m\u00f4 h\u00ecnh qu\u1ea3n l\u00fd ho\u00e0n to\u00e0n sang n\u1ec1n t\u1ea3ng m\u1edf to\u00e0n c\u1ea7u<\/h2>\n<p>Theo b\u00e1o c\u00e1o t\u1ea1i Trung Qu\u1ed1c, v\u00e0o ng\u00e0y 15 th\u00e1ng 3 n\u0103m 2024, Temu s\u1ebd m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh \u0111\u1ec3 cho ph\u00e9p ng\u01b0\u1eddi b\u00e1n \u1edf Hoa K\u1ef3 v\u00e0 sau n\u00e0y l\u00e0 ng\u01b0\u1eddi b\u00e1n \u1edf Ch\u00e2u \u00c2u. Kh\u00f4ng gi\u1ed1ng nh\u01b0 nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng Trung Qu\u1ed1c hi\u1ec7n t\u1ea1i c\u1ee7a Temu, h\u1ecd s\u1ebd kh\u00f4ng v\u1eadn chuy\u1ec3n h\u00e0ng h\u00f3a \u0111\u1ebfn kho c\u1ee7a Temu \u1edf Trung Qu\u1ed1c m\u00e0 thay v\u00e0o \u0111\u00f3 x\u1eed l\u00fd vi\u1ec7c x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng t\u1eeb kho n\u1ed9i \u0111\u1ecba c\u1ee7a h\u1ecd. Temu c\u0169ng s\u1ebd kh\u00f4ng qu\u1ea3n l\u00fd gi\u00e1 c\u1ea3 ho\u1eb7c ti\u1ebfp th\u1ecb, do \u0111\u00f3 b\u1eaft ch\u01b0\u1edbc c\u00e1c th\u1ecb tr\u01b0\u1eddng Amazon, eBay v\u00e0 Walmart m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n<p>M\u1eb7c d\u00f9 s\u1ef1 thay \u0111\u1ed5i n\u00e0y lo\u1ea1i b\u1ecf c\u00e1c r\u00e0o c\u1ea3n k\u1ef9 thu\u1eadt v\u00e0 ho\u1ea1t \u0111\u1ed9ng \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi b\u00e1n \u1edf Hoa K\u1ef3 khi tham gia Temu, nh\u01b0ng n\u00f3 s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi cu\u1ed9c chi\u1ebfn kh\u00f3 kh\u0103n t\u01b0\u01a1ng t\u1ef1 nh\u01b0 nh\u1eefng ng\u01b0\u1eddi ti\u1ec1n nhi\u1ec7m \u0111\u00e3 l\u00e0m khi c\u1ed1 g\u1eafng ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t ra ngo\u00e0i ng\u01b0\u1eddi b\u00e1n \u1edf Trung Qu\u1ed1c. Wish, AliExpress v\u00e0 c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean ngu\u1ed3n cung t\u1eeb Trung Qu\u1ed1c \u0111\u00e3 th\u1eed c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u01a1ng t\u1ef1 \u0111\u1ec3 \u0111a d\u1ea1ng h\u00f3a c\u01a1 s\u1edf ng\u01b0\u1eddi b\u00e1n c\u1ee7a h\u1ecd. Tuy nhi\u00ean, h\u1ecd ph\u1ea7n l\u1edbn kh\u00f4ng th\u00e0nh c\u00f4ng trong vi\u1ec7c thu h\u00fat m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi b\u00e1n trong n\u01b0\u1edbc v\u00e0 t\u00e1i \u0111\u1ecbnh v\u1ecb m\u00ecnh trong m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p>Ng\u01b0\u1eddi ph\u00e1t ng\u00f4n c\u1ee7a Temu h\u00f4m th\u1ee9 N\u0103m \u0111\u00e3 x\u00e1c nh\u1eadn k\u1ebf ho\u1ea1ch c\u1ee7a c\u00f4ng ty, \u0111i\u1ec1u n\u00e0y l\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c \u0111\u01b0a tin tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng Trung Qu\u1ed1c. C\u00f4ng ty t\u1eeb ch\u1ed1i cung c\u1ea5p th\u00eam th\u00f4ng tin chi ti\u1ebft, n\u00f3i r\u1eb1ng \u201cnhi\u1ec1u chi ti\u1ebft kinh doanh v\u1eabn \u0111ang trong qu\u00e1 tr\u00ecnh ho\u00e0n thi\u1ec7n\u201d.<\/p>\n<p>Temu c\u00f3 m\u1eb7t tr\u00ean th\u1ecb tr\u01b0\u1eddng Hoa K\u1ef3 v\u00e0o n\u0103m 2022 v\u00e0 \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd nh\u1edd cung c\u1ea5p qu\u1ea7n \u00e1o gi\u00e1 r\u1ebb v\u00e0 c\u00e1c h\u00e0ng h\u00f3a kh\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 \u00e1o len 9 USD v\u00e0 c\u1ed1c 5 USD. \u1ee8ng d\u1ee5ng c\u1ee7a n\u00f3 l\u00e0 \u1ee9ng d\u1ee5ng mi\u1ec5n ph\u00ed \u0111\u01b0\u1ee3c t\u1ea3i xu\u1ed1ng nhi\u1ec1u nh\u1ea5t tr\u00ean c\u00e1c thi\u1ebft b\u1ecb Apple v\u00e0o n\u0103m ngo\u00e1i, v\u01b0\u1ee3t qua c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn nh\u01b0 TikTok, Instagram v\u00e0 YouTube.<\/p>\n<p>Hi\u1ec7n t\u1ea1i, c\u00f4ng ty nghi\u00ean c\u1ee9u Marketplace Pulse \u01b0\u1edbc t\u00ednh Temu c\u00f3 h\u01a1n 100.000 th\u01b0\u01a1ng nh\u00e2n c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Trung Qu\u1ed1c b\u00e1n h\u00e0ng tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a m\u00ecnh. C\u00e1c nh\u00e0 m\u00e1y \u0111\u00f3ng vai tr\u00f2 l\u00e0 th\u01b0\u01a1ng nh\u00e2n v\u00e0 v\u1eadn chuy\u1ec3n s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd \u0111\u1ebfn kho Temu \u1edf Trung Qu\u1ed1c, sau \u0111\u00f3 \u0111\u01b0\u1ee3c giao tr\u1ef1c ti\u1ebfp cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf M\u1ef9 v\u00e0 c\u00e1c n\u01b0\u1edbc kh\u00e1c.<\/p>\n<p>G\u1ea7n \u0111\u00e2y nh\u1ea5t, Shein \u0111\u00e3 li\u00ean h\u1ec7 v\u1edbi nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng tr\u00ean Amazon v\u00e0o n\u0103m 2023 v\u1edbi nh\u1eefng th\u00f4ng \u0111i\u1ec7p nh\u01b0 \u201cV\u1edbi m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a [Brand Name] tr\u00ean Amazon, h\u00f4m nay t\u00f4i li\u00ean h\u1ec7 v\u1edbi b\u1ea1n v\u1edbi c\u01a1 h\u1ed9i mang [Brand Name] \u0111\u1ebfn SHEIN Marketplace\u201d. Nh\u01b0ng \u00edt ng\u01b0\u1eddi \u0111\u00e3 tham gia k\u1ec3 t\u1eeb \u0111\u00f3. M\u1ed9t ng\u01b0\u1eddi b\u00e1n nh\u1eadn \u0111\u01b0\u1ee3c l\u1eddi m\u1eddi c\u1ee7a Shein cho bi\u1ebft: \u201cCh\u00fang t\u00f4i nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p t\u01b0\u01a1ng t\u1ef1. T\u00f4i \u0111\u00e3 \u0111\u00e1nh d\u1ea5u n\u00f3 l\u00e0 th\u01b0 r\u00e1c.\u201d<\/p>\n<p>C\u00f4ng ty cho bi\u1ebft vi\u1ec7c thi\u1ebft l\u1eadp n\u00e0y cho ph\u00e9p h\u1ecd lo\u1ea1i b\u1ecf nhi\u1ec1u ng\u01b0\u1eddi trung gian v\u00e0 \u0111\u01b0a ra m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n. Nh\u01b0ng c\u00e1c h\u00e3ng tin t\u1ee9c c\u0169ng \u0111\u01b0a tin v\u1ec1 nh\u1eefng ng\u01b0\u1eddi b\u00e1n n\u00f3i r\u1eb1ng h\u1ecd b\u1ecb \u00e1p l\u1ef1c ph\u1ea3i gi\u1ea3m gi\u00e1 th\u1ea5p \u0111\u1ebfn m\u1ee9c kh\u00f3 ki\u1ebfm \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn.<\/p>\n<p>C\u00e1c chuy\u1ebfn h\u00e0ng \u0111\u00e3 thu h\u00fat s\u1ef1 gi\u00e1m s\u00e1t ch\u1eb7t ch\u1ebd t\u1eeb c\u00e1c nh\u00e0 l\u1eadp ph\u00e1p Hoa K\u1ef3 lo l\u1eafng nh\u1eb1m ch\u1ed1ng l\u1ea1i s\u1ee9c m\u1ea1nh kinh t\u1ebf c\u1ee7a Trung Qu\u1ed1c v\u00e0 nh\u1eefng g\u00ec h\u1ecd coi l\u00e0 l\u1ee3i d\u1ee5ng c\u00e1c l\u1ed7 h\u1ed5ng th\u01b0\u01a1ng m\u1ea1i.<\/p>\n<p>Trong m\u1ed9t b\u00e1o c\u00e1o c\u00f4ng b\u1ed1 v\u00e0o th\u00e1ng 6, \u1ee6y ban L\u1ef1a ch\u1ecdn H\u1ea1 vi\u1ec7n c\u1ee7a \u0110\u1ea3ng C\u1ed9ng s\u1ea3n Trung Qu\u1ed1c cho bi\u1ebft Temu \u2013 v\u00e0 Shein c\u1ee7a Trung Qu\u1ed1c \u2013 ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 h\u01a1n 30% s\u1ed1 g\u00f3i h\u00e0ng \u0111\u01b0\u1ee3c v\u1eadn chuy\u1ec3n \u0111\u1ebfn Hoa K\u1ef3 h\u00e0ng ng\u00e0y theo m\u1ed9t ngo\u1ea1i l\u1ec7 th\u01b0\u01a1ng m\u1ea1i k\u00e9o d\u00e0i h\u00e0ng th\u1ebf k\u1ef7 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 de minimis. Theo \u0111i\u1ec1u kho\u1ea3n n\u00e0y, c\u00e1c g\u00f3i h\u00e0ng nh\u1eadp kh\u1ea9u c\u00f3 gi\u00e1 tr\u1ecb d\u01b0\u1edbi 800 USD cho ph\u00e9p nh\u00e0 nh\u1eadp kh\u1ea9u b\u1ecf qua thu\u1ebf v\u00e0 \u00edt b\u1ecb h\u1ea3i quan Hoa K\u1ef3 gi\u00e1m s\u00e1t h\u01a1n.<\/p>\n<p>B\u00e1o c\u00e1o c\u0169ng ch\u1ec9 tr\u00edch Temu v\u00ec nh\u1eefng g\u00ec \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 l\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh tu\u00e2n th\u1ee7 l\u1ecfng l\u1ebbo, n\u00f3i r\u1eb1ng c\u00f3 \u201cnguy c\u01a1 c\u1ef1c k\u1ef3 cao l\u00e0 chu\u1ed7i cung \u1ee9ng c\u1ee7a Temu b\u1ecb nhi\u1ec5m lao \u0111\u1ed9ng c\u01b0\u1ee1ng b\u1ee9c\u201d. C\u00f4ng ty cho bi\u1ebft nh\u1eefng c\u00e1o bu\u1ed9c n\u00e0y l\u00e0 \u201cho\u00e0n to\u00e0n v\u00f4 c\u0103n c\u1ee9\u201d.<\/p>\n<p>Temu \u0111\u00e3 b\u1ecb l\u00f4i k\u00e9o v\u00e0o c\u00e1c cu\u1ed9c chi\u1ebfn ph\u00e1p l\u00fd gay g\u1eaft ch\u1ed1ng l\u1ea1i Shein trong v\u00e0i th\u00e1ng qua, c\u00f4ng ty n\u00e0y c\u0169ng \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y.<\/p>\n<p>V\u00e0o th\u00e1ng 10, c\u1ea3 hai c\u00f4ng ty \u0111\u00e3 h\u1ee7y b\u1ecf c\u00e1c v\u1ee5 ki\u1ec7n m\u00e0 h\u1ecd \u0111\u00e3 \u0111\u1ec7 tr\u00ecnh ch\u1ed1ng l\u1ea1i nhau v\u1ec1 c\u00e1c th\u1ecfa thu\u1eadn chu\u1ed7i cung \u1ee9ng v\u00e0 c\u00e1o bu\u1ed9c vi ph\u1ea1m b\u1ea3n quy\u1ec1n. Temu sau \u0111\u00f3 l\u1ea1i ki\u1ec7n Shein v\u00e0o th\u00e1ng 12, c\u00e1o bu\u1ed9c \u0111\u1ed1i th\u1ee7 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a m\u00ecnh s\u1eed d\u1ee5ng bi\u1ec7n ph\u00e1p \u0111e d\u1ecda c\u00e1c nh\u00e0 cung c\u1ea5p \u201cki\u1ec3u mafia\u201d \u0111\u1ec3 h\u1ea1n ch\u1ebf s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty \u1edf M\u1ef9.<\/p>\n<h2>S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Temu: Th\u00e1ch th\u1ee9c gia t\u0103ng c\u1ee7a n\u1ec1n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u1edf r\u1ed9ng tr\u00ean to\u00e0n c\u1ea7u<\/h2>\n<p>V\u1ec1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp web, \u0111\u1ebfn cu\u1ed1i n\u0103m 2023, Temu \u0111\u01b0\u1ee3c truy c\u1eadp th\u01b0\u1eddng xuy\u00ean nh\u01b0 Walmart. M\u1ed7i trang c\u00f3 g\u1ea7n 500 tri\u1ec7u kh\u00e1ch truy c\u1eadp m\u1ed7i th\u00e1ng, d\u1ef1a tr\u00ean d\u1eef li\u1ec7u c\u1ee7a SameWeb. Trong v\u00e0i n\u0103m qua, th\u1ecb tr\u01b0\u1eddng c\u1ee7a Walmart \u0111\u00e3 t\u0103ng t\u1ed1c c\u1ea3 v\u1ec1 GMV v\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi b\u00e1n &#8211; hi\u1ec7n c\u00f3 h\u01a1n 100.000 ng\u01b0\u1eddi b\u00e1n \u0111ang ho\u1ea1t \u0111\u1ed9ng. L\u1eddi h\u1ee9a c\u1ee7a Temu v\u1edbi ng\u01b0\u1eddi b\u00e1n l\u00e0 c\u01a1 h\u1ed9i c\u0169ng l\u1edbn v\u00e0 ban \u0111\u1ea7u \u00edt c\u1ea1nh tranh h\u01a1n. C\u00f3 l\u1ebd c\u00f2n l\u1edbn h\u01a1n n\u1ebfu chi ti\u00eau ti\u1ebfp th\u1ecb c\u1ee7a Temu ti\u1ebfp t\u1ee5c.<\/p>\n<p>Temu kh\u00f3 c\u00f3 th\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 t\u00ean tu\u1ed5i. T\u1ea1i Trung Qu\u1ed1c, c\u00f4ng ty m\u1eb9 c\u1ee7a Temu, PDD, cu\u1ed1i c\u00f9ng \u0111\u00e3 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t xa s\u1ef1 l\u1ef1a ch\u1ecdn ban \u0111\u1ea7u \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng k\u00eanh b\u00e1n h\u00e0ng l\u1edbn nh\u1ea5t cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Apple. Temu \u1edf xa \u0111i\u1ec1u \u0111\u00f3. Thay v\u00e0o \u0111\u00f3, ng\u01b0\u1eddi b\u00e1n h\u00e0ng Trung Qu\u1ed1c c\u1ee7a Amazon s\u1ebd tham gia tr\u01b0\u1edbc; n\u00f3 c\u00f3 h\u00e0ng tr\u0103m ng\u00e0n c\u00e1i nh\u01b0 v\u1eady. Lo\u1ea1i h\u00e0ng h\u00f3a c\u1ee7a h\u1ecd t\u01b0\u01a1ng t\u1ef1 nh\u01b0 nh\u1eefng m\u1eb7t h\u00e0ng \u0111ang b\u00e1n tr\u00ean Temu (c\u00f3 th\u1ec3 h\u1ecd c\u0169ng \u0111ang b\u00e1n tr\u00ean Temu) v\u00e0 h\u00e0ng t\u1ed3n kho c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef trong kho FBA s\u1ebd cho ph\u00e9p v\u1eadn chuy\u1ec3n nhanh ch\u00f3ng tr\u00ean Temu.<\/p>\n<p>Vi\u1ec7c b\u1ed5 sung th\u00eam giao h\u00e0ng nhanh, m\u1ed9t t\u00f9y ch\u1ecdn kh\u00f4ng c\u00f3 tr\u00ean Temu hi\u1ec7n nay, l\u00e0 l\u00fd do t\u1ea1i sao Temu \u0111ang ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t qua m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd ho\u00e0n to\u00e0n. Ng\u01b0\u1eddi b\u00e1n c\u00f3 kho n\u1ed9i \u0111\u1ecba ch\u00ednh l\u00e0 \u0111\u00f2n b\u1ea9y \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3. S\u1ef1 thay \u0111\u1ed5i n\u00e0y \u00edt li\u00ean quan \u0111\u1ebfn vi\u1ec7c m\u1edf r\u1ed9ng ra ngo\u00e0i ng\u01b0\u1eddi b\u00e1n Trung Qu\u1ed1c sang ng\u01b0\u1eddi b\u00e1n \u1edf Hoa K\u1ef3 m\u00e0 li\u00ean quan nhi\u1ec1u h\u01a1n \u0111\u1ebfn vi\u1ec7c ph\u00e1t tri\u1ec3n vi\u1ec7c v\u1eadn chuy\u1ec3n t\u1eebng g\u00f3i h\u00e0ng t\u1eeb Trung Qu\u1ed1c tr\u01b0\u1edbc \u0111\u00e2y. Temu b\u00e1n cho h\u01a1n 40 qu\u1ed1c gia t\u1eeb m\u1ed9t ngu\u1ed3n; h\u1ecd mu\u1ed1n th\u00eam nhi\u1ec1u qu\u1ed1c gia l\u00e0m ngu\u1ed3n h\u00e0ng h\u00f3a.<\/p>","protected":false},"excerpt":{"rendered":"<p>Temu &#8211; nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c s\u1edf h\u1eefu b\u1edfi c\u00f4ng ty m\u1eb9 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Trung Qu\u1ed1c Pinduoduo, d\u1ef1 t\u00ednh s\u1ebd m\u1edf c\u1eeda th\u1ecb tr\u01b0\u1eddng cho ng\u01b0\u1eddi b\u00e1n \u1edf M\u1ef9 v\u00e0o th\u00e1ng 3 n\u0103m 2024 v\u00e0 m\u1edf r\u1ed9ng cho ng\u01b0\u1eddi b\u00e1n t\u1ea1i Ch\u00e2u \u00c2u ngay sau \u0111\u00f3. Kho\u1ea3ng th\u00e1ng 12\/2023, t\u1ea1i [&hellip;]<\/p>","protected":false},"author":4,"featured_media":3134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,8],"tags":[],"class_list":["post-3131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-popular","category-ecommerce"],"_links":{"self":[{"href":"https:\/\/megadigital.asia\/vn\/en\/wp-json\/wp\/v2\/posts\/3131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/megadigital.asia\/vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/megadigital.asia\/vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/megadigital.asia\/vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/megadigital.asia\/vn\/en\/wp-json\/wp\/v2\/comments?post=3131"}],"version-history":[{"count":2,"href":"https:\/\/megadigital.asia\/vn\/en\/wp-json\/wp\/v2\/posts\/3131\/revisions"}],"predecessor-version":[{"id":3135,"href":"https:\/\/megadigital.asia\/vn\/en\/wp-json\/wp\/v2\/posts\/3131\/revisions\/3135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/megadigital.asia\/vn\/en\/wp-json\/wp\/v2\/media\/3134"}],"wp:attachment":[{"href":"https:\/\/megadigital.asia\/vn\/en\/wp-json\/wp\/v2\/media?parent=3131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/megadigital.asia\/vn\/en\/wp-json\/wp\/v2\/categories?post=3131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/megadigital.asia\/vn\/en\/wp-json\/wp\/v2\/tags?post=3131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}