{"id":3057,"date":"2024-01-20T07:52:34","date_gmt":"2024-01-20T07:52:34","guid":{"rendered":"https:\/\/megadigital.asia\/vn\/?p=3057"},"modified":"2024-01-20T07:52:34","modified_gmt":"2024-01-20T07:52:34","slug":"gen-z-tim-kiem-tren-tiktok","status":"publish","type":"post","link":"https:\/\/megadigital.asia\/vn\/en\/2024\/01\/20\/gen-z-tim-kiem-tren-tiktok\/","title":{"rendered":"51% gen Z t\u00ecm ki\u1ebfm tr\u00ean TikTok thay v\u00ec Google"},"content":{"rendered":"<p>\u1ede th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a ng\u00e0y nay, c\u00e1ch m\u00e0 th\u1ebf h\u1ec7 tr\u1ebb t\u00ecm ki\u1ebfm th\u00f4ng tin \u0111ang chuy\u1ec3n \u0111\u1ed5i nhanh ch\u00f3ng, v\u00e0 theo m\u1ed9t nghi\u00ean c\u1ee9u m\u1edbi \u0111\u00e2y t\u1eeb Adobe, n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i TikTok \u0111ang n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t &#8220;si\u00eau c\u00f4ng c\u1ee5&#8221; t\u00ecm ki\u1ebfm c\u1ee7a th\u1ebf h\u1ec7 Z. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u00e1nh b\u1ea1i Google, m\u00e0 c\u00f2n \u0111\u1eb7t ra nh\u1eefng th\u00e1ch th\u1ee9c m\u1edbi \u0111\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn c\u1ee7a c\u00e1c doanh nghi\u1ec7p \u0111ang mu\u1ed1n k\u1ebft n\u1ed1i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng tr\u1ebb n\u00e0y.<\/p>\n<p>Theo nghi\u00ean c\u1ee9u \u0111\u1ea7y c\u1ea3m h\u1ee9ng n\u00e0y c\u1ee7a Adobe, TikTok kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng gi\u1ea3i tr\u00ed, m\u00e0 c\u00f2n l\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng v\u00e0 ki\u1ebfn th\u1ee9c \u0111\u00e1ng tin c\u1eady \u0111\u1ed1i v\u1edbi h\u01a1n 800 ng\u01b0\u1eddi d\u00f9ng v\u00e0 250 ch\u1ee7 doanh nghi\u1ec7p \u0111\u01b0\u1ee3c tham gia kh\u1ea3o s\u00e1t. H\u1ecd \u0111\u00e3 t\u1eadn d\u1ee5ng TikTok kh\u00f4ng ch\u1ec9 \u0111\u1ec3 gi\u1ea3i tr\u00ed, m\u00e0 c\u00f2n \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin \u0111a d\u1ea1ng, t\u1eeb c\u00f4ng th\u1ee9c n\u1ea5u \u0103n \u0111\u1ebfn \u00e2m nh\u1ea1c v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa.<\/p>\n<p>H\u00e3y c\u00f9ng ch\u00fang t\u00f4i &#8211; <strong><a href=\"https:\/\/megadigital.asia\/vn\/en\/\">Mega Digital<\/a><\/strong> kh\u00e1m ph\u00e1 c\u00e1ch TikTok \u0111ang thay \u0111\u1ed5i c\u00e1ch th\u1ebf h\u1ec7 Z t\u00ecm ki\u1ebfm th\u00f4ng tin, v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111i\u1ec1u n\u00e0y \u0111ang t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn c\u1ee7a doanh nghi\u1ec7p tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y. \u0110\u1ed3ng th\u1eddi, ch\u00fang ta s\u1ebd nh\u00ecn v\u00e0o nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi m\u00e0 TikTok mang l\u1ea1i cho vi\u1ec7c ti\u1ebfp th\u1ecb v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u1ebf h\u1ec7 tr\u1ebb \u0111\u1ea7y s\u00e1ng t\u1ea1o n\u00e0y.<\/p>\n<h2><strong>S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a TikTok nh\u01b0 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/strong><\/h2>\n<figure id=\"attachment_3087\" aria-describedby=\"caption-attachment-3087\" style=\"width: 854px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-3087 size-full\" src=\"https:\/\/megadigital.asia\/vn\/wp-content\/uploads\/2024\/01\/Su-troi-day-manh-me-cua-TikTok-nhu-la-mot-cong-cu-tim-kiem.png\" alt=\"\" width=\"854\" height=\"480\" srcset=\"https:\/\/megadigital.asia\/vn\/wp-content\/uploads\/2024\/01\/Su-troi-day-manh-me-cua-TikTok-nhu-la-mot-cong-cu-tim-kiem.png 854w, https:\/\/megadigital.asia\/vn\/wp-content\/uploads\/2024\/01\/Su-troi-day-manh-me-cua-TikTok-nhu-la-mot-cong-cu-tim-kiem-300x169.png 300w, https:\/\/megadigital.asia\/vn\/wp-content\/uploads\/2024\/01\/Su-troi-day-manh-me-cua-TikTok-nhu-la-mot-cong-cu-tim-kiem-768x432.png 768w, https:\/\/megadigital.asia\/vn\/wp-content\/uploads\/2024\/01\/Su-troi-day-manh-me-cua-TikTok-nhu-la-mot-cong-cu-tim-kiem-18x10.png 18w\" sizes=\"(max-width: 854px) 100vw, 854px\" \/><figcaption id=\"caption-attachment-3087\" class=\"wp-caption-text\">S\u1ef1 tr\u1ed7i d\u1eady m\u1ea1nh m\u1ebd c\u1ee7a TikTok nh\u01b0 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/figcaption><\/figure>\n<p>Nghi\u00ean c\u1ee9u cho th\u1ea5y 40% ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n s\u1eed d\u1ee5ng TikTok \u0111\u1ec3 t\u00ecm ki\u1ebfm nh\u1eefng th\u1ee9 h\u1ecd c\u1ea7n ho\u1eb7c mu\u1ed1n t\u00ecm hi\u1ec3u.<\/p>\n<p>Xu h\u01b0\u1edbng n\u00e0y ph\u1ed5 bi\u1ebfn \u1edf nh\u1eefng ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i, v\u1edbi 64% l\u00e0 Gen Z (nh\u1eefng ng\u01b0\u1eddi sinh sau n\u0103m 1996) v\u00e0 49% th\u1ebf h\u1ec7 Millennials, t\u1ee9c Gen Y (sinh t\u1eeb 1981-1996) chuy\u1ec3n sang TikTok v\u1edbi t\u01b0 c\u00e1ch l\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n<p>G\u1ea7n 10% ng\u01b0\u1eddi d\u00f9ng Gen Z hi\u1ec7n th\u00edch s\u1eed d\u1ee5ng TikTok h\u01a1n c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm l\u00e2u \u0111\u1eddi nh\u01b0 Google khi t\u00ecm ki\u1ebfm th\u00f4ng tin.<\/p>\n<p><strong><a href=\"https:\/\/chat.openai.com\/\" target=\"_blank\" rel=\"noopener\">ChatGPT<\/a><\/strong>\u00a0c\u0169ng \u0111ang tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, v\u1edbi h\u01a1n 10% s\u1ed1 ng\u01b0\u1eddi s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 t\u00ecm ki\u1ebfm nh\u1eefng l\u1eddi khuy\u00ean v\u1ec1 t\u00e0i ch\u00ednh.<\/p>\n<h2>Nguy\u00ean nh\u00e2n gen Z l\u1ef1a ch\u1ecdn t\u00ecm ki\u1ebfm tr\u00ean n\u1ec1n t\u1ea3ng TikTok<\/h2>\n<p>Ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi tr\u1ebb \u01b0a chu\u1ed9ng thu\u1eadt to\u00e1n TikTok v\u1edbi kh\u1ea3 n\u0103ng c\u00e1 nh\u00e2n h\u00f3a video hi\u1ec3n th\u1ecb cho h\u1ecd d\u1ef1a tr\u00ean s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c n\u1ed9i dung, \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u1ee7a h\u1ecd.<\/p>\n<p><i><strong>Ba l\u00fd do l\u1edbn nh\u1ea5t l\u00e0:<\/strong><\/i><\/p>\n<ul>\n<li>\u0110\u1ecbnh d\u1ea1ng video (69%)<\/li>\n<li>C\u00e2u tr\u1ea3 l\u1eddi d\u1ec5 hi\u1ec3u h\u01a1n (65%)<\/li>\n<li>C\u00e2u tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a (47%)<\/li>\n<\/ul>\n<p>TikTok khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi mua h\u00e0ng v\u1edbi hashtag #TikTokMadeMeBuyIt<\/p>\n<p>B\u00e1o c\u00e1o c\u1ee7a TikTok cho th\u1ea5y c\u00f3 12,4 t\u1ef7 l\u01b0\u1ee3t xem video. G\u1ea7n 3 \/4 Gen Z \u0111\u00e3 mua th\u1ee9 g\u00ec \u0111\u00f3 sau khi xem tr\u00ean TikTok:<\/p>\n<ul>\n<li>72% mua s\u1ea3n ph\u1ea9m sau khi xem n\u00f3 tr\u00ean TikTok.<\/li>\n<\/ul>\n<p>T\u00ednh \u0111\u1ed9c \u0111\u00e1o c\u1ee7a TikTok kh\u00f4ng ch\u1ec9 \u0111\u1ebfn t\u1eeb vi\u1ec7c chia s\u1ebb video ng\u1eafn m\u00e0 c\u00f2n t\u1eeb thu\u1eadt to\u00e1n th\u00f4ng minh \u0111\u1eb1ng sau, li\u00ean t\u1ee5c \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung \u0111\u1ec3 ph\u1ea3n \u00e1nh s\u1edf th\u00edch ri\u00eang bi\u1ec7t c\u1ee7a t\u1eebng ng\u01b0\u1eddi d\u00f9ng. \u0110\u1eb7c bi\u1ec7t, kho\u1ea3ng 40% ng\u01b0\u1eddi d\u00f9ng thu\u1ed9c th\u1ebf h\u1ec7 Gen Z cho bi\u1ebft h\u1ecd th\u00edch c\u00e1ch m\u00e0 TikTok t\u1ef1 \u0111\u1ed9ng hi\u1ec3n th\u1ecb nh\u1eefng video ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap t\u1ea1o ra tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a m\u00e0 c\u00f2n t\u0103ng c\u01b0\u1eddng s\u1ef1 g\u1eafn k\u1ebft gi\u1eefa n\u1ec1n t\u1ea3ng v\u00e0 ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p>Kh\u00f4ng ch\u1ec9 l\u00e0 ni\u1ec1m vui c\u1ee7a th\u1ebf h\u1ec7 tr\u1ebb, TikTok c\u0169ng thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a th\u1ebf h\u1ec7 baby boomers. \u0110\u00e1ng ch\u00fa \u00fd l\u00e0 26% trong s\u1ed1 h\u1ecd b\u1ecb cu\u1ed1n h\u00fat b\u1edfi c\u00e1ch TikTok tr\u00ecnh b\u00e0y n\u1ed9i dung theo phong c\u00e1ch k\u1ec3 chuy\u1ec7n, m\u1ed9t minh ch\u1ee9ng cho s\u1ef1 linh ho\u1ea1t v\u00e0 \u0111a d\u1ea1ng c\u1ee7a n\u1ec1n t\u1ea3ng.<\/p>\n<p>Trong s\u1ef1 \u0111a d\u1ea1ng c\u1ee7a n\u1ed9i dung TikTok, video h\u01b0\u1edbng d\u1eabn n\u1ed5i b\u1eadt l\u00e0 l\u1ef1a ch\u1ecdn \u01b0a th\u00edch c\u1ee7a \u0111a s\u1ed1 ng\u01b0\u1eddi d\u00f9ng, v\u1edbi 62% kh\u1eb3ng \u0111\u1ecbnh \u0111\u00e2y l\u00e0 \u0111\u1ecbnh d\u1ea1ng m\u00e0 h\u1ecd t\u1eadn h\u01b0\u1edfng nh\u1ea5t. \u0110i\u1ec1u n\u00e0y l\u00e0m n\u1ed5i b\u1eadt kh\u1ea3 n\u0103ng truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p v\u00e0 ki\u1ebfn th\u1ee9c th\u00f4ng qua h\u00ecnh \u1ea3nh \u0111\u1ed9ng, t\u1eadn d\u1ee5ng s\u1ee9c h\u1ea5p d\u1eabn \u0111\u1eb7c bi\u1ec7t c\u1ee7a video.<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, b\u00e0i \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m (39%) v\u00e0 c\u00e2u chuy\u1ec7n c\u00e1 nh\u00e2n (38%) c\u0169ng \u0111\u1ee9ng \u0111\u1ea7u danh s\u00e1ch c\u00e1c n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao, \u0111\u1ed3ng th\u1eddi l\u00e0m n\u1ed5i b\u1eadt vai tr\u00f2 c\u1ee7a s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 chia s\u1ebb kinh nghi\u1ec7m c\u00e1 nh\u00e2n trong c\u1ed9ng \u0111\u1ed3ng TikTok. \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n s\u1ef1 quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 t\u1ea1o ra n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 k\u1ebft n\u1ed1i hi\u1ec7u qu\u1ea3 v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y.<\/p>\n<h2>C\u00e1c d\u1eef li\u1ec7u th\u1ef1c t\u1ebf cho th\u1ea5y Gen Z t\u00ecm ki\u1ebfm tr\u00ean TikTok thay v\u00ec Google<\/h2>\n<p>Cu\u1ed9c kh\u1ea3o s\u00e1t m\u1edbi cho th\u1ea5y Gen Z th\u00edch TikTok h\u01a1n do \u0111\u1ecbnh d\u1ea1ng video c\u0169ng nh\u01b0 c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi ph\u00f9 h\u1ee3p v\u00e0 c\u00e1 nh\u00e2n h\u00f3a h\u01a1n.<\/p>\n<p>M\u1eb7c d\u00f9 Google d\u1eabn \u0111\u1ea7u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm cao \u1edf Hoa K\u1ef3 (77,5%) v\u00e0 tr\u00ean to\u00e0n c\u1ea7u (83,5%), Google v\u1eabn th\u1eeba nh\u1eadn t\u00ecm ki\u1ebfm TikTok ng\u00e0y c\u00e0ng t\u0103ng l\u00e0 m\u1ed1i \u0111e d\u1ecda \u0111\u1ed1i v\u1edbi h\u1ecd. Tuy kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm web nh\u01b0 Google, nh\u01b0ng TikTok c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb b\u1ea5t c\u1ee9 t\u00ecm ki\u1ebfm n\u00e0o ng\u01b0\u1eddi d\u00f9ng c\u1ea7n c\u0169ng nh\u01b0 c\u00e1c ch\u1ee7 \u0111\u1ec1 c\u00f3 li\u00ean quan, th\u01b0\u01a1ng hi\u1ec7u\/doanh nghi\u1ec7p ho\u1eb7c s\u1ea3n ph\u1ea9m.<\/p>\n<p>TikTok l\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm s\u1ed1 1 c\u1ee7a h\u01a1n m\u1ed9t n\u1eeda Gen Z. Nh\u00ecn chung, 74% Gen Z s\u1eed d\u1ee5ng TikTok. V\u00e0 51% s\u1ed1 ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t \u0111\u00e3 ch\u1ecdn TikTok thay v\u00ec Google l\u00e0m c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n<figure id=\"attachment_3088\" aria-describedby=\"caption-attachment-3088\" style=\"width: 854px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-3088 size-full\" src=\"https:\/\/megadigital.asia\/vn\/wp-content\/uploads\/2024\/01\/Cac-du-lieu-thuc-te-cho-thay-Gen-Z-tim-kiem-tren-TikTok-thay-vi-Google.png\" alt=\"C\u00e1c d\u1eef li\u1ec7u th\u1ef1c t\u1ebf cho th\u1ea5y Gen Z t\u00ecm ki\u1ebfm tr\u00ean TikTok thay v\u00ec Google\" width=\"854\" height=\"480\" srcset=\"https:\/\/megadigital.asia\/vn\/wp-content\/uploads\/2024\/01\/Cac-du-lieu-thuc-te-cho-thay-Gen-Z-tim-kiem-tren-TikTok-thay-vi-Google.png 854w, https:\/\/megadigital.asia\/vn\/wp-content\/uploads\/2024\/01\/Cac-du-lieu-thuc-te-cho-thay-Gen-Z-tim-kiem-tren-TikTok-thay-vi-Google-300x169.png 300w, https:\/\/megadigital.asia\/vn\/wp-content\/uploads\/2024\/01\/Cac-du-lieu-thuc-te-cho-thay-Gen-Z-tim-kiem-tren-TikTok-thay-vi-Google-768x432.png 768w, https:\/\/megadigital.asia\/vn\/wp-content\/uploads\/2024\/01\/Cac-du-lieu-thuc-te-cho-thay-Gen-Z-tim-kiem-tren-TikTok-thay-vi-Google-18x10.png 18w\" sizes=\"(max-width: 854px) 100vw, 854px\" \/><figcaption id=\"caption-attachment-3088\" class=\"wp-caption-text\">C\u00e1c d\u1eef li\u1ec7u th\u1ef1c t\u1ebf cho th\u1ea5y Gen Z t\u00ecm ki\u1ebfm tr\u00ean TikTok thay v\u00ec Google<\/figcaption><\/figure>\n<p><strong>Kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m<\/strong><\/p>\n<p>Gen Z ch\u1ee7 y\u1ebfu d\u1ef1a v\u00e0o m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u00ecm \u00fd t\u01b0\u1edfng mua s\u1eafm c\u0169ng nh\u01b0 kh\u00e1m ph\u00e1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m m\u1edbi. 61% s\u1ed1 ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t b\u00e0y t\u1ecf s\u1ef1 tin t\u01b0\u1edfng nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u h\u01a1n l\u1eddi khuy\u00ean t\u1eeb gia \u0111\u00ecnh ho\u1eb7c b\u1ea1n b\u00e8.<\/p>\n<ul>\n<li>70,34% t\u00ecm \u0111\u1ebfn ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng<\/li>\n<li>62,31% t\u00ecm \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>61,17% t\u00ecm \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi m\u00e0 h\u1ecd tin t\u01b0\u1edfng<\/li>\n<\/ul>\n<p><strong>TikTok so v\u1edbi Instagram<\/strong><\/p>\n<p>TikTok chi\u1ebfm \u01b0u th\u1ebf v\u1edbi Gen Z v\u1ec1 kh\u00eda c\u1ea1nh n\u1ed9i dung video, nh\u01b0ng Instagram gi\u00e0nh chi\u1ebfn th\u1eafng khi \u0111\u01b0\u1ee3c ch\u1ecdn s\u1eed d\u1ee5ng h\u00e0ng ng\u00e0y:<\/p>\n<ul>\n<li>76% th\u00edch xem video tr\u00ean TikTok (so v\u1edbi 16% tr\u00ean Instagram, t\u0103ng 18% so v\u1edbi n\u0103m 2022).<\/li>\n<li>95% s\u1eed d\u1ee5ng Instagram h\u00e0ng ng\u00e0y (t\u0103ng 10% so v\u1edbi n\u0103m 2022), trong khi 80% s\u1eed d\u1ee5ng TikTok m\u1ed7i ng\u00e0y (t\u0103ng 14% so v\u1edbi n\u0103m 2022).<\/li>\n<\/ul>\n<p><strong>V\u1ec1 d\u1eef li\u1ec7u<\/strong><\/p>\n<p>V\u00e0o th\u00e1ng 8, cu\u1ed9c kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 th\u00f4ng qua c\u00e1c b\u1ea3n tin v\u00e0 t\u00e0i kho\u1ea3n x\u00e3 h\u1ed9i c\u1ee7a<i>\u00a0Her Campus Media<\/i>. N\u00f3 \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c 1.821 ph\u1ea3n h\u1ed3i &#8211; 100% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi \u0111\u1ebfn t\u1eeb Hoa K\u1ef3, 97% l\u00e0 n\u1eef v\u00e0 71% l\u00e0 sinh vi\u00ean \u0111\u1ea1i h\u1ecdc (ch\u01b0a t\u1ed1t nghi\u1ec7p).<\/p>\n<h2><strong>Th\u01b0\u01a1ng hi\u1ec7u v\u00e0 doanh nghi\u1ec7p \u0111i\u1ec1u h\u01b0\u1edbng t\u1edbi TikTok<\/strong><\/h2>\n<p>TikTok \u0111ang thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a doanh nghi\u1ec7p nh\u01b0 m\u1ed9t k\u00eanh qu\u1ea3ng c\u00e1o \u0111\u1ed9ng \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 li\u00ean quan. H\u01a1n n\u1eeda s\u1ed1 doanh nghi\u1ec7p tham gia kh\u1ea3o s\u00e1t \u0111ang t\u00edch c\u1ef1c s\u1eed d\u1ee5ng TikTok \u0111\u1ec3 th\u00fac \u0111\u1ea9y th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd, trung b\u00ecnh \u0111\u0103ng kho\u1ea3ng 9 b\u00e0i vi\u1ebft m\u1ed7i th\u00e1ng. Chi\u1ebfn l\u01b0\u1ee3c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng tr\u00ean TikTok \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 khuy\u1ebfn m\u00e3i c\u0169ng \u0111ang tr\u1edf th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng ph\u1ed5 bi\u1ebfn, v\u1edbi 25% doanh nghi\u1ec7p nh\u1ecf h\u01b0\u1edbng \u0111\u1ebfn ti\u1ebfp th\u1ecb ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng (Influencer Marketing).<\/p>\n<p>Trung b\u00ecnh, doanh nghi\u1ec7p d\u00e0nh kho\u1ea3ng 15% t\u1ed5ng ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean TikTok. C\u00e1c \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung ph\u1ed5 bi\u1ebfn nh\u1ea5t bao g\u1ed3m \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m (36%) v\u00e0 video h\u01b0\u1edbng d\u1eabn (35%). \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n s\u1ef1 \u0111a d\u1ea1ng trong c\u00e1ch h\u1ecd ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p c\u1ee7a h\u1ecd.<\/p>\n<p>M\u1eb7c d\u00f9 \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi th\u00e1ch th\u1ee9c v\u1ec1 vi\u1ec7c li\u00ean t\u1ee5c s\u00e1ng t\u1ea1o n\u1ed9i dung m\u1edbi v\u00e0 h\u1ea5p d\u1eabn, h\u01a1n m\u1ed9t n\u1eeda s\u1ed1 doanh nghi\u1ec7p (53%) tham gia kh\u1ea3o s\u00e1t \u0111\u00e3 th\u1ec3 hi\u1ec7n \u00fd \u0111\u1ecbnh t\u0103ng c\u01b0\u1eddng \u0111\u1ea7u t\u01b0 v\u00e0o chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb tr\u00ean TikTok. \u0110i\u1ec1u n\u00e0y l\u00e0 m\u1ed9t d\u1ea5u hi\u1ec7u t\u00edch c\u1ef1c v\u1ec1 s\u1ef1 nh\u1eadn th\u1ee9c v\u1ec1 ti\u1ec1m n\u0103ng m\u00e0 n\u1ec1n t\u1ea3ng n\u00e0y mang l\u1ea1i, m\u1eb7c d\u00f9 h\u1ecd c\u0169ng nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c nh\u1eefng kh\u00f3 kh\u0103n c\u1ea7n v\u01b0\u1ee3t qua trong qu\u00e1 tr\u00ecnh duy tr\u00ec s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1n gi\u1ea3.<\/p>\n<h2>M\u1ed9t s\u1ed1 \u00fd ki\u1ebfn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng TikTok l\u00e0m c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/h2>\n<p>Trong th\u1ebf gi\u1edbi \u0111\u1ea7y \u0111\u1ed9ng l\u1ef1c v\u00e0 s\u1ef1 thay \u0111\u1ed5i kh\u00f4ng ng\u1eebng c\u1ee7a internet, Google \u0111\u00e3 t\u1eeb l\u00e2u l\u00e0 ng\u00f4i tr\u01b0\u1eddng quen thu\u1ed9c m\u00e0 m\u1ecdi ng\u01b0\u1eddi h\u01b0\u1edbng v\u1ec1 khi c\u1ea7n t\u00ecm ki\u1ebfm th\u00f4ng tin. Tuy nhi\u00ean, nh\u1eefng d\u1ea5u hi\u1ec7u r\u00f5 r\u00e0ng cho th\u1ea5y r\u1eb1ng &#8220;v\u01b0\u01a1ng qu\u1ed1c t\u00ecm ki\u1ebfm&#8221; n\u00e0y \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 th\u00e1ch th\u1ee9c \u0111\u00e1ng k\u1ec3 t\u1eeb m\u1ed9t \u0111\u1ed1i th\u1ee7 kh\u00f4ng ng\u1edd &#8211; TikTok.<\/p>\n<p class=\"Normal\">&#8220;C\u1ea3m nh\u1eadn c\u1ee7a t\u00f4i v\u1ec1 Google \u0111ang thay \u0111\u1ed5i s\u00e2u s\u1eafc. Khi m\u1edbi ti\u1ebfp c\u1eadn Internet, t\u00f4i coi Google l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 tra c\u1ee9u m\u1ecdi th\u1ee9. Nh\u01b0ng hi\u1ec7n n\u00f3 kh\u00f4ng c\u00f2n l\u00e0 trung t\u00e2m v\u1ec1 t\u00ecm ki\u1ebfm n\u1eefa&#8221;, Clint Choi, m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb 26 tu\u1ed5i \u1edf London, n\u00f3i.<\/p>\n<p class=\"Normal\">Th\u1ef1c t\u1ebf, Google v\u1eabn th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng t\u00ecm ki\u1ebfm v\u1edbi 90% th\u1ecb ph\u1ea7n, theo th\u1ed1ng k\u00ea c\u1ee7a c\u00f4ng ty ph\u00e2n t\u00edch d\u1eef li\u1ec7u tr\u1ef1c tuy\u1ebfn SimilarWeb, v\u00e0 \u0111i\u1ec1u n\u00e0y s\u1ebd kh\u00f3 thay \u0111\u1ed5i m\u1ed9t s\u1edbm m\u1ed9t chi\u1ec1u. Tuy nhi\u00ean, ng\u01b0\u1eddi d\u00f9ng Gen Z (sinh t\u1eeb 1997 \u0111\u1ebfn 2012) \u0111ang t\u00ecm \u0111\u1ebfn nh\u1eefng n\u1ec1n t\u1ea3ng c\u00f3 th\u1ec3 tra c\u1ee9u th\u00f4ng tin kh\u00e1c.<\/p>\n<figure id=\"attachment_3089\" aria-describedby=\"caption-attachment-3089\" style=\"width: 854px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-3089 size-full\" src=\"https:\/\/megadigital.asia\/vn\/wp-content\/uploads\/2024\/01\/Mot-so-y-kien-cua-nguoi-dung-ve-viec-su-dung-TikTok-lam-cong-cu-tim-kiem.png\" alt=\"\" width=\"854\" height=\"480\" srcset=\"https:\/\/megadigital.asia\/vn\/wp-content\/uploads\/2024\/01\/Mot-so-y-kien-cua-nguoi-dung-ve-viec-su-dung-TikTok-lam-cong-cu-tim-kiem.png 854w, https:\/\/megadigital.asia\/vn\/wp-content\/uploads\/2024\/01\/Mot-so-y-kien-cua-nguoi-dung-ve-viec-su-dung-TikTok-lam-cong-cu-tim-kiem-300x169.png 300w, https:\/\/megadigital.asia\/vn\/wp-content\/uploads\/2024\/01\/Mot-so-y-kien-cua-nguoi-dung-ve-viec-su-dung-TikTok-lam-cong-cu-tim-kiem-768x432.png 768w, https:\/\/megadigital.asia\/vn\/wp-content\/uploads\/2024\/01\/Mot-so-y-kien-cua-nguoi-dung-ve-viec-su-dung-TikTok-lam-cong-cu-tim-kiem-18x10.png 18w\" sizes=\"(max-width: 854px) 100vw, 854px\" \/><figcaption id=\"caption-attachment-3089\" class=\"wp-caption-text\">M\u1ed9t s\u1ed1 \u00fd ki\u1ebfn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng TikTok l\u00e0m c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/figcaption><\/figure>\n<p>Theo m\u1ed9t nghi\u00ean c\u1ee9u m\u1edbi t\u1eeb Cloudflare, TikTok \u0111\u00e3 ch\u00ednh th\u1ee9c chi\u1ebfm ng\u00f4i \u0111\u1ea7u trong danh s\u00e1ch nh\u1eefng trang web \u0111\u01b0\u1ee3c truy c\u1eadp nhi\u1ec1u nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi t\u1eeb cu\u1ed1i n\u0103m 2021. \u0110i\u1ec1u n\u00e0y l\u00e0 m\u1ed9t \u0111\u1ed9ng th\u00e1i \u0111\u00e1ng ch\u00fa \u00fd, \u0111\u1eb7c bi\u1ec7t khi ng\u01b0\u1eddi d\u00f9ng th\u1ebf h\u1ec7 Z, sinh t\u1eeb 1997 \u0111\u1ebfn 2012, b\u1eaft \u0111\u1ea7u chuy\u1ec3n h\u01b0\u1edbng t\u1eeb Google sang TikTok khi mu\u1ed1n t\u00ecm ki\u1ebfm th\u00f4ng tin \u0111a d\u1ea1ng t\u1eeb c\u00f4ng th\u1ee9c n\u1ea5u \u0103n \u0111\u1ebfn s\u1ef1 ki\u1ec7n h\u00e0ng ng\u00e0y.<\/p>\n<p>Kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng \u0111\u01a1n thu\u1ea7n, m\u00e0 theo kh\u1ea3o s\u00e1t c\u1ee7a Google, 40% ng\u01b0\u1eddi d\u00f9ng Gen Z th\u1eadm ch\u00ed ch\u1ecdn TikTok ho\u1eb7c Instagram thay v\u00ec Google khi mu\u1ed1n t\u00ecm \u0111\u1ecba \u0111i\u1ec3m \u0103n tr\u01b0a g\u1ea7n \u0111\u00f3. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7t ra c\u00e2u h\u1ecfi l\u1edbn: li\u1ec7u Google c\u00f3 th\u1ec3 duy tr\u00ec v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh khi m\u00e0 TikTok ng\u00e0y c\u00e0ng tr\u1edf th\u00e0nh &#8220;tr\u00e1i tim&#8221; t\u00ecm ki\u1ebfm c\u1ee7a th\u1ebf h\u1ec7 tr\u1ebb?<\/p>\n<p class=\"Normal\">&#8220;K\u1ebft qu\u1ea3 tra c\u1ee9u t\u1eeb Google ch\u1ee7 y\u1ebfu l\u00e0 nh\u1eefng g\u00ec Google mu\u1ed1n b\u1ea1n nh\u00ecn th\u1ea5y h\u01a1n l\u00e0 n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi b\u1ea1n&#8221;, Ed Zitron, CEO EZPR, c\u00f4ng ty quan h\u1ec7 truy\u1ec1n th\u00f4ng, nh\u1eadn x\u00e9t. &#8220;Google \u0111\u00e3 th\u1ea5t b\u1ea1i trong vai tr\u00f2 qu\u1ea3n l\u00fd web trong 10-15 n\u0103m qua. G\u1ea7n nh\u01b0 b\u1ea1n ph\u1ea3i &#8216;l\u1eeba&#8217; c\u00f4ng c\u1ee5 n\u00e0y cung c\u1ea5p nh\u1eefng g\u00ec b\u1ea1n mong mu\u1ed1n&#8221;.<\/p>\n<p class=\"Normal\">&#8220;B\u1ea1n ph\u1ea3i d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n cho Google. N\u00f3 t\u1eebng gi\u00fap b\u1ea1n c\u00f3 th\u00f4ng tin c\u1ea7n thi\u1ebft, sau \u0111\u00f3 b\u1ea1n r\u1eddi \u0111i nhanh ch\u00f3ng. Nh\u01b0ng gi\u1edd \u0111\u00e2y, b\u1ea1n c\u1ea7n ch\u1ecdn l\u1ecdc t\u1eeb kh\u00f3a, ph\u1ea3i cu\u1ed9n nhi\u1ec1u h\u01a1n b\u1edfi c\u00e1c k\u1ebft qu\u1ea3 hi\u1ec3n th\u1ecb \u0111\u1ea7u ti\u00ean \u0111\u1ec1u l\u00e0 spam&#8221;, Will Linker, c\u1ed9ng t\u00e1c vi\u00ean c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn \u1edf Baltimore, n\u00f3i.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u1ede th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a ng\u00e0y nay, c\u00e1ch m\u00e0 th\u1ebf h\u1ec7 tr\u1ebb t\u00ecm ki\u1ebfm th\u00f4ng tin \u0111ang chuy\u1ec3n \u0111\u1ed5i nhanh ch\u00f3ng, v\u00e0 theo m\u1ed9t nghi\u00ean c\u1ee9u m\u1edbi \u0111\u00e2y t\u1eeb Adobe, n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i TikTok \u0111ang n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t &#8220;si\u00eau c\u00f4ng c\u1ee5&#8221; t\u00ecm ki\u1ebfm c\u1ee7a th\u1ebf h\u1ec7 Z. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u00e1nh [&hellip;]<\/p>","protected":false},"author":4,"featured_media":3086,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,8],"tags":[],"class_list":["post-3057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiktok-trend","category-ecommerce"],"_links":{"self":[{"href":"https:\/\/megadigital.asia\/vn\/en\/wp-json\/wp\/v2\/posts\/3057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/megadigital.asia\/vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/megadigital.asia\/vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/megadigital.asia\/vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/megadigital.asia\/vn\/en\/wp-json\/wp\/v2\/comments?post=3057"}],"version-history":[{"count":4,"href":"https:\/\/megadigital.asia\/vn\/en\/wp-json\/wp\/v2\/posts\/3057\/revisions"}],"predecessor-version":[{"id":3090,"href":"https:\/\/megadigital.asia\/vn\/en\/wp-json\/wp\/v2\/posts\/3057\/revisions\/3090"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/megadigital.asia\/vn\/en\/wp-json\/wp\/v2\/media\/3086"}],"wp:attachment":[{"href":"https:\/\/megadigital.asia\/vn\/en\/wp-json\/wp\/v2\/media?parent=3057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/megadigital.asia\/vn\/en\/wp-json\/wp\/v2\/categories?post=3057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/megadigital.asia\/vn\/en\/wp-json\/wp\/v2\/tags?post=3057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}