{"id":2991,"date":"2024-01-10T04:53:36","date_gmt":"2024-01-10T04:53:36","guid":{"rendered":"https:\/\/megadigital.asia\/vn\/?p=2991"},"modified":"2024-01-10T04:53:36","modified_gmt":"2024-01-10T04:53:36","slug":"kols-ao-xam-nhap-nen-kinh-te-sang-tao-noi-dung","status":"publish","type":"post","link":"https:\/\/megadigital.asia\/vn\/en\/2024\/01\/10\/kols-ao-xam-nhap-nen-kinh-te-sang-tao-noi-dung\/","title":{"rendered":"KOLs \u1ea3o x\u00e2m nh\u1eadp n\u1ec1n kinh t\u1ebf s\u00e1ng t\u1ea1o n\u1ed9i dung thu v\u1ec1 h\u00e0ng t\u1ef7 \u0111\u1ed3ng m\u1ed9t n\u0103m"},"content":{"rendered":"
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Aitana Lopez t\u00f3c h\u1ed3ng c\u00f3 h\u01a1n 200.000 ng\u01b0\u1eddi theo d\u00f5i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. C\u00f4 th\u01b0\u1eddng xuy\u00ean \u0111\u0103ng \u1ea3nh selfie ch\u1ee5p t\u1eeb c\u00e1c bu\u1ed5i h\u00f2a nh\u1ea1c v\u00e0 ph\u00f2ng ng\u1ee7, sau \u0111\u00f3 g\u1eafn th\u1ebb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u0103m s\u00f3c c\u01a1 th\u1ec3 \u0111\u1ec3 ki\u1ebfm ti\u1ec1n.<\/div>\n
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Nhi\u1ec1u c\u00f4ng ty trung b\u00ecnh tr\u1ea3 kho\u1ea3ng 1.000 USD (h\u01a1n 20 tri\u1ec7u \u0111\u1ed3ng) cho m\u1ed9t b\u00e0i \u0111\u0103ng \u0111\u1ec3 \u0111\u01b0\u1ee3c Lopez qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, song \u0111i\u1ec1u \u0111\u1eb7c bi\u1ec7t mu\u1ed1n n\u00f3i \u1edf \u0111\u00e2y, l\u00e0 c\u00f4 g\u00e1i t\u00f3c h\u1ed3ng n\u00e0y ho\u00e0n to\u00e0n h\u01b0 c\u1ea5u.<\/div>\n
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Aitana l\u00e0 \u201cng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u1ea3o\u201d \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1eb1ng c\u00f4ng c\u1ee5 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o – m\u1ed9t trong h\u00e0ng tr\u0103m avatar k\u1ef9 thu\u1eadt s\u1ed1 x\u00e2m nh\u1eadp v\u00e0o n\u1ec1n kinh t\u1ebf s\u00e1ng t\u1ea1o n\u1ed9i dung tr\u1ecb gi\u00e1 21 t\u1ef7 USD. S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a h\u1ecd \u0111\u00e3 khi\u1ebfn c\u00e1c KOLs b\u1eb1ng x\u01b0\u01a1ng b\u1eb1ng th\u1ecbt lo l\u1eafng, r\u1eb1ng doanh thu h\u00e0ng th\u00e1ng c\u00f3 th\u1ec3 s\u1ebd b\u1ecb th\u00e2m h\u1ee5t \u00edt nhi\u1ec1u.<\/div>\n
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Nh\u1eefng ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1eb1ng sau c\u00e1c s\u00e1ng t\u1ea1o AI si\u00eau th\u1ef1c t\u1ebf n\u00e0y cho r\u1eb1ng ch\u00fang ch\u1ec9 \u0111\u01a1n thu\u1ea7n ph\u00e1 v\u1ee1 m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111ang \u2018l\u1ea1m ph\u00e1t\u2019 qu\u00e1 m\u1ee9c.<\/div>\n
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Aitana l\u00e0 m\u1ed9t trong s\u1ed1 h\u00e0ng tr\u0103m KOLs \u1ea3o \u0111ang xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, nh\u01b0 Instagram, Facebook, hay TikTok. Nh\u1eefng nh\u00e2n v\u1eadt n\u00e0y \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi c\u00e1c c\u00f4ng ty chuy\u00ean v\u1ec1 AI nh\u01b0 The Clueless \u1edf Barcelona hay Brud \u1edf Los Angeles. M\u1ee5c \u0111\u00edch c\u1ee7a h\u1ecd l\u00e0 t\u1eadn d\u1ee5ng n\u1ec1n kinh t\u1ebf s\u00e1ng t\u1ea1o n\u1ed9i dung tr\u1ecb gi\u00e1 21 t\u1ef7 USD m\u00e0 c\u00e1c KOLs ng\u01b0\u1eddi th\u1eadt \u0111ang chi\u1ebfm l\u0129nh.<\/div>\n
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\u201cCh\u00fang t\u00f4i r\u1ea5t ng\u1ea1c nhi\u00ean tr\u01b0\u1edbc m\u1ee9c ph\u00ed t\u0103ng v\u1ecdt hi\u1ec7n nay c\u1ee7a nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng. \u0110i\u1ec1u \u0111\u00f3 khi\u1ebfn ch\u00fang t\u00f4i n\u1ea3y ra \u00fd t\u01b0\u1edfng, r\u1eb1ng \u2018\u0111i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu ch\u00fang ta t\u1ea1o ra nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng cho ri\u00eang m\u00ecnh?<\/em>\u2019, Diana N\u00fa\u00f1ez, \u0111\u1ed3ng s\u00e1ng l\u1eadp c\u1ee7a c\u00f4ng ty The Clueless c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Barcelona – c\u00f4ng ty \u0111\u00e3 t\u1ea1o ra Aitana, cho bi\u1ebft.<\/div>\n
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Aitana Lopez t\u00f3c h\u1ed3ng c\u00f3 h\u01a1n 200.000 ng\u01b0\u1eddi theo d\u00f5i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/figcaption><\/figure>\n<\/div>\n
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KOL \u1ea3o c\u00f3 nh\u1eefng \u0111i\u1ec3m g\u00ec \u0111\u1eb7c bi\u1ec7t m\u00e0 thu h\u00fat ng\u01b0\u1eddi xem \u0111\u1ebfn v\u1eady?<\/h2>\n
M\u1ed9t trong nh\u1eefng l\u00fd do ch\u00ednh t\u1ea1o n\u00ean \u0111\u01b0\u1ee3c \u0111\u1eb7c bi\u1ec7t m\u00e0 ch\u1ec9 c\u00f3 \u1edf KOLs \u1ea3o \u0111\u00f3 ch\u00ednh l\u00e0 kh\u1ea3 n\u0103ng t\u1ea1o ra nh\u1eefng content s\u00e1ng t\u1ea1o, kh\u00f4ng b\u1ecb g\u00f2 b\u00f3, r\u00e0ng bu\u1ed9c b\u1edfi th\u1ef1c t\u1ebf. H\u1ecd c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng th\u00edch \u1ee9ng nhu c\u1ea7u v\u00e0 xu h\u01b0\u1edbng c\u1ee7a th\u1ecb tr\u01b0\u1eddng, v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 th\u00e2n thi\u1ec7n.<\/div>\n
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M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9 \u0111\u00e3 nh\u1eadn ra ti\u1ec1m n\u0103ng c\u1ee7a c\u00e1c KOLs \u1ea3o v\u00e0 b\u1eaft \u0111\u1ea7u h\u1ee3p t\u00e1c v\u1edbi h\u1ecd. V\u00ed d\u1ee5 nh\u01b0 KKW Beauty c\u1ee7a Kim Kardashian \u0111\u00e3 m\u1eddi Lil Miquela, m\u1ed9t KOLs \u1ea3o n\u1ed5i ti\u1ebfng, l\u00e0m \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u. Louis Vuitton c\u0169ng \u0111\u00e3 s\u1eed d\u1ee5ng Lightning, m\u1ed9t nh\u00e2n v\u1eadt trong tr\u00f2 ch\u01a1i Final Fantasy, \u0111\u1ec3 qu\u1ea3ng b\u00e1 cho b\u1ed9 s\u01b0u t\u1eadp c\u1ee7a h\u1ecd.<\/div>\n
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Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Kantar, c\u00e1c KOLs \u1ea3o c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o cao h\u01a1n so v\u1edbi c\u00e1c KOLs ng\u01b0\u1eddi th\u1eadt. M\u1ed9t v\u00ed d\u1ee5 l\u00e0 qu\u1ea3ng c\u00e1o H&M v\u1edbi s\u1ef1 tham gia c\u1ee7a Kuki, m\u1ed9t KOLs \u1ea3o \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi c\u00f4ng ty AI D-ID. Qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u1ebfp c\u1eadn nhi\u1ec1u h\u01a1n 11 l\u1ea7n v\u00e0 gi\u1ea3m 91% chi ph\u00ed cho m\u1ed7i ng\u01b0\u1eddi ghi nh\u1edb qu\u1ea3ng c\u00e1o so v\u1edbi c\u00e1c qu\u1ea3ng c\u00e1o th\u00f4ng th\u01b0\u1eddng.<\/div>\n
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B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c KOLs \u1ea3o c\u00f3 th\u1ec3 gi\u1ea3m b\u1edbt chi ph\u00ed qu\u1ea3ng c\u00e1o.<\/div>\n
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Ph\u00e2n t\u00edch tr\u00ean Instagram v\u1ec1 m\u1ed9t qu\u1ea3ng c\u00e1o H&M v\u1edbi s\u1ef1 tham gia c\u1ee7a KOLs \u1ea3o Kuki cho th\u1ea5y s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u1ebfp c\u1eadn nhi\u1ec1u h\u01a1n 11 l\u1ea7n so v\u1edbi th\u00f4ng th\u01b0\u1eddng. 91% chi ph\u00ed cho m\u1ed7i ng\u01b0\u1eddi ghi nh\u1edb qu\u1ea3ng c\u00e1o c\u0169ng \u0111\u01b0\u1ee3c c\u1eaft gi\u1ea3m.<\/div>\n
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Theo FT, ng\u00e0y c\u00e0ng nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u t\u01b0\u01a1ng t\u00e1c v\u1edbi KOLs \u1ea3o \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 gi\u1ea3m chi ph\u00ed. M\u1ed9t s\u1ed1 \u00fd ki\u1ebfn cho r\u1eb1ng c\u00e1c c\u00f4ng ty n\u00ean ti\u1ebft l\u1ed9 vi\u1ec7c KOLs h\u1ee3p t\u00e1c l\u00e0 th\u1eadt hay \u1ea3o.<\/div>\n
C\u01a1 quan Ti\u00eau chu\u1ea9n Qu\u1ea3ng c\u00e1o c\u1ee7a V\u01b0\u01a1ng qu\u1ed1c Anh \u201cnh\u1eadn th\u1ee9c s\u00e2u s\u1eafc s\u1ef1 gia t\u0103ng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng \u1ea3o, song th\u1ef1c t\u1ebf, kh\u00f4ng c\u00f3 quy \u0111\u1ecbnh n\u00e0o y\u00eau c\u1ea7u c\u00e1c c\u00f4ng ty ph\u1ea3i tuy\u00ean b\u1ed1 KOLs h\u1ecd \u2018thu\u00ea\u2019 l\u00e0 \u1ea3o hay th\u1eadt. Trong khi \u0111\u00f3, \u1edf \u1ea4n \u0110\u1ed9, gi\u1edbi ch\u1ee9c bu\u1ed9c nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng \u1ea3o ph\u1ea3i ti\u1ebft l\u1ed9 ngu\u1ed3n g\u1ed1c c\u1ee7a m\u00ecnh.<\/div>\n
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M\u1ed9t trong nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u1ea3o \u0111\u1ea7u ti\u00ean, Lil Miquela, t\u00ednh ph\u00ed l\u00ean t\u1edbi h\u00e0ng tr\u0103m ngh\u00ecn USD cho m\u1ed7i h\u1ee3p \u0111\u1ed3ng h\u1ee3p t\u00e1c. C\u00f4 \u0111\u00e3 l\u00e0m vi\u1ec7c v\u1edbi Burberry, Prada v\u00e0 Givenchy.<\/div>\n

S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a KOLs \u1ea3o trong th\u1ecb tr\u01b0\u1eddng<\/h2>\n
Ng\u00e0nh c\u00f4ng nghi\u1ec7p \u2018th\u1ea7n t\u01b0\u1ee3ng \u1ea3o\u2019 \u0111ang b\u00f9ng n\u1ed5. Nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng kh\u00f4ng bao gi\u1edd gi\u00e0 \u0111i, kh\u00f4ng c\u00f3 scandal v\u00e0 \u0111\u1eb7c bi\u1ec7t, lu\u00f4n ho\u00e0n h\u1ea3o v\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt s\u1ed1. T\u1ea1i H\u00e0n Qu\u1ed1c, m\u1ed9t qu\u1ed1c gia t\u1eeb l\u00e2u \u0111\u00e3 b\u1ecb \u00e1m \u1ea3nh b\u1edfi c\u00e1c ti\u00eau chu\u1ea9n s\u1eafc \u0111\u1eb9p ho\u00e0n m\u1ef9, m\u1ecdi th\u1ee9 c\u00e0ng b\u00f9ng n\u1ed5 m\u1ea1nh m\u1ebd. M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh t\u1ea1i x\u1ee9 s\u1edf kim chi \u0111\u00f3 l\u00e0 KOLs tr\u00ean n\u1ec1n t\u1ea3ng Instagram Rozy v\u1edbi h\u01a1n 160.000 ng\u01b0\u1eddi theo d\u00f5i, v\u1edbi v\u1ebb b\u1ec1 ngo\u00e0i ch\u1ec9n chu c\u00f9ng v\u1edbi style \u0103n m\u1eb7c v\u00f4 c\u00f9ng h\u00f2a h\u1ee3p v\u1edbi l\u1edbp makeup. C\u00f4 th\u01b0\u1eddng \u0111\u0103ng nh\u1eefng b\u1ee9c \u1ea3nh v\u1ec1 nh\u1eefng chuy\u1ebfn phi\u00eau l\u01b0u v\u00e0 du l\u1ecbch th\u00fa v\u1ecb l\u00ean Instagram. Th\u1ebf nh\u01b0ng, ch\u1eb3ng th\u1ee9 g\u00ec c\u00f4 chia s\u1ebb l\u00e0 th\u1eadt.<\/div>\n
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\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng KOLs \u1ea3o t\u1ea1i H\u00e0n Qu\u1ed1c – m\u1ed9t ng\u01b0\u1eddi \u0111\u01b0\u1ee3c l\u1eadp tr\u00ecnh, t\u1ea1o n\u00ean b\u1edfi con ng\u01b0\u1eddi song l\u1ea1i th\u1eadt \u0111\u1ebfn m\u1ee9c th\u01b0\u1eddng b\u1ecb nh\u1ea7m l\u1eabn l\u00e0 ng\u01b0\u1eddi “\u0111\u01b0\u1ee3c l\u00e0m b\u1eb1ng x\u01b0\u01a1ng b\u1eb1ng th\u1ecbt”.<\/div>\n
Ng\u00e0nh c\u00f4ng nghi\u1ec7p \u2018th\u1ea7n t\u01b0\u1ee3ng \u1ea3o\u2019 \u0111ang b\u00f9ng n\u1ed5. Nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng kh\u00f4ng bao gi\u1edd gi\u00e0 \u0111i, kh\u00f4ng c\u00f3 scandal v\u00e0 \u0111\u1eb7c bi\u1ec7t, lu\u00f4n ho\u00e0n h\u1ea3o v\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt s\u1ed1. T\u1ea1i H\u00e0n Qu\u1ed1c, m\u1ed9t qu\u1ed1c gia t\u1eeb l\u00e2u \u0111\u00e3 b\u1ecb \u00e1m \u1ea3nh b\u1edfi c\u00e1c ti\u00eau chu\u1ea9n s\u1eafc \u0111\u1eb9p ho\u00e0n m\u1ef9, m\u1ecdi th\u1ee9 c\u00e0ng b\u00f9ng n\u1ed5 m\u1ea1nh m\u1ebd.<\/div>\n

Nh\u1eefng th\u00e1ch th\u1ee9c m\u00e0 KOLs \u1ea3o ph\u1ea3i \u0111\u1ed1i m\u1eb7t<\/h2>\n
B\u00ean c\u1ea1nh nh\u1eefng ti\u1ec1m n\u0103ng m\u00e0 KOLs \u0111em l\u1ea1i th\u00ec v\u1eabn c\u00f2n m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 t\u1ed3n \u0111\u1ecdng m\u00e0 c\u00e1c doanh nghi\u1ec7p kh\u00e1 l\u00e0 quan ng\u1ea1i khi h\u1ee3p t\u00e1c v\u1edbi c\u00e1c KOLs \u1ea3o n\u00e0y \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd t\u1edbi th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.<\/div>\n
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H\u1ecd kh\u00f4ng ch\u1eafc ch\u1eafn \u0111\u01b0\u1ee3c li\u1ec7u KOLs kia c\u00f3 th\u1ef1c s\u1ef1 l\u00e0 th\u1eadt hay l\u00e0 gi\u1ea3, kh\u00f4ng r\u00f5 ngu\u1ed3n g\u1ed1c. C\u01a1 quan Ti\u00eau chu\u1ea9n Qu\u1ea3ng c\u00e1o c\u1ee7a V\u01b0\u01a1ng qu\u1ed1c Anh \u201cnh\u1eadn th\u1ee9c s\u00e2u s\u1eafc s\u1ef1 gia t\u0103ng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng \u1ea3o, song th\u1ef1c t\u1ebf, kh\u00f4ng c\u00f3 quy \u0111\u1ecbnh n\u00e0o y\u00eau c\u1ea7u c\u00e1c c\u00f4ng ty ph\u1ea3i tuy\u00ean b\u1ed1 KOLs h\u1ecd \u2018thu\u00ea\u2019 l\u00e0 \u1ea3o hay th\u1eadt. Trong khi \u0111\u00f3, \u1edf \u1ea4n \u0110\u1ed9, gi\u1edbi ch\u1ee9c bu\u1ed9c nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng \u1ea3o ph\u1ea3i ti\u1ebft l\u1ed9 ngu\u1ed3n g\u1ed1c c\u1ee7a m\u00ecnh.<\/div>\n
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V\u00e0 kh\u00f4ng ph\u1ea3i l\u00e0 ai c\u0169ng \u0111\u1ed3ng thu\u1eadn v\u00e0 \u1ee7ng h\u1ed9 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u00e1c KOLs \u1ea3o n\u00e0y tr\u00ean n\u1ec1n t\u1ea3ng MXH. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi trong ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u1ed9i dung cho r\u1eb1ng c\u00e1c KOLs \u1ea3o l\u00e0 m\u1ed9t \u0111\u1ed1i th\u1ee7 \u0111\u00e1ng g\u1eddm, c\u00f3 th\u1ec3 c\u1ea1nh tranh v\u00e0 chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n c\u1ee7a c\u00e1c KOLs ng\u01b0\u1eddi th\u1eadt. H\u1ecd c\u0169ng lo ng\u1ea1i v\u1ec1 v\u1ea5n \u0111\u1ec1 \u0111\u1ea1o \u0111\u1ee9c v\u00e0 x\u00e1c \u0111\u1ecbnh khi s\u1eed d\u1ee5ng c\u00e1c nh\u00e2n v\u1eadt kh\u00f4ng c\u00f3 th\u1ef1c \u0111\u1ec3 t\u1ea1o ra nh\u1eefng n\u1ed9i dung \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng. Nguy c\u01a1 chi\u1ebfm \u0111o\u1ea1t v\u0103n h\u00f3a khi t\u1ea1o ra nh\u1eefng KOL \u1ea3o l\u00e0 c\u00f3 th\u1eadt.<\/div>\n
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Meta, c\u00f4ng ty m\u1eb9 Facebook v\u00e0 Instagram, v\u1edbi h\u01a1n 200 KOL \u1ea3o tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a m\u00ecnh c\u0169ng th\u1eeba nh\u1eadn nh\u1eefng r\u1ee7i ro n\u00e0y.<\/div>\n
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\u201cGi\u1ed1ng nh\u01b0 b\u1ea5t k\u1ef3 c\u00f4ng ngh\u1ec7 \u0111\u1ed9t ph\u00e1 n\u00e0o, c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng t\u1ed5ng h\u1ee3p \u0111\u1ec1u c\u00f3 m\u1eb7t l\u1ee3i v\u00e0 h\u1ea1i<\/em>\u201d, c\u00f4ng ty cho bi\u1ebft trong m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean blog. Ph\u00eda Meta c\u0169ng n\u00f3i r\u1eb1ng h\u1ecd \u0111ang ph\u00e1t tri\u1ec3n m\u1ed9t \u201ckhu\u00f4n kh\u1ed5 \u0111\u1ea1o \u0111\u1ee9c\u201d \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c KOL \u1ea3o.<\/div>\n
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M\u1ed9t s\u1ed1 chuy\u00ean gia c\u0169ng nh\u1eadn \u0111\u1ecbnh r\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng KOLs \u1ea3o kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n. H\u1ecd cho r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng s\u1ebd d\u1ea7n c\u1ea3m th\u1ea5y thi\u1ebfu s\u1ef1 tin t\u01b0\u1edfng v\u00e0 s\u1ef1 g\u1eafn k\u1ebft b\u1edfi KOL \u1ea3o kh\u00f4ng c\u00f3 th\u1eadt, v\u00e0 h\u1ecd s\u1ebd d\u1ea7n tr\u1edf l\u1ea1i v\u1edbi c\u00e1c KOLs ng\u01b0\u1eddi th\u1eadt \u0111\u1ec3 c\u00f3 th\u1ec3 chia s\u1ebb nh\u1eefng c\u1ea3m x\u00fac v\u00e0 tr\u1ea3i nghi\u1ec7m th\u1ef1c.<\/div>\n

KOLs \u1ea3o c\u00f3 l\u00e0 m\u1ed9t tr\u1edf ng\u1ea1i \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung s\u1ed1?<\/h2>\n
V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng c\u1ee7a c\u00f4ng ngh\u1ec7 AI, c\u00e1c KOLs \u1ea3o \u0111ang tr\u1edf th\u00e0nh m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng m\u1edbi trong ng\u00e0nh c\u00f4ng nghi\u1ec7p s\u00e1ng t\u1ea1o n\u1ed9i dung. H\u1ecd mang l\u1ea1i nhi\u1ec1u c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c m\u1edbi cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi l\u00e0m n\u1ed9i dung. Li\u1ec7u h\u1ecd c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng b\u1ec1n v\u1eefng hay ch\u1ec9 l\u00e0 m\u1ed9t tr\u00e0o l\u01b0u tho\u00e1ng qua?<\/div>\n<\/div>\n
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L\u1eddi k\u1ebft<\/h2>\n

Cu\u1ed9c c\u00e1ch m\u1ea1ng s\u1ed1 h\u00f3a ng\u00e0y c\u00e0ng m\u1edf r\u1ed9ng \u0111\u01b0\u1eddng l\u1ed1i cho s\u1ef1 xu\u1ea5t hi\u1ec7n m\u1ea1nh m\u1ebd c\u1ee7a KOLs \u1ea3o trong n\u1ec1n kinh t\u1ebf s\u00e1ng t\u1ea1o n\u1ed9i dung. Vi\u1ec7c ch\u00fang ta ch\u1ee9ng ki\u1ebfn s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 s\u00e1ng t\u1ea1o kh\u00f4ng ng\u1eebng t\u1eeb nh\u1eefng ng\u01b0\u1eddi \u1ea3o, nh\u1eefng nh\u00e2n v\u1eadt \u1ea3o \u0111ang tr\u1edf th\u00e0nh nh\u1eefng ngu\u1ed3n \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd v\u00e0 kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn trong th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay.<\/p>\n

\u0110\u1ed1i m\u1eb7t v\u1edbi th\u00e1ch th\u1ee9c v\u00e0 c\u01a1 h\u1ed9i t\u1eeb KOLs \u1ea3o, c\u00e1c doanh nghi\u1ec7p c\u1ea7n linh ho\u1ea1t v\u00e0 s\u1eb5n s\u00e0ng k\u1ebft n\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung n\u00e0y \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ti\u1ec1m n\u0103ng qu\u1ea3ng c\u00e1o v\u00e0 t\u01b0\u01a1ng t\u00e1c. Kh\u1ea3 n\u0103ng t\u1ea1o ra nh\u1eefng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng \u0111\u1ed9c \u0111\u00e1o v\u00e0 thu h\u00fat ng\u01b0\u1eddi xem \u0111\u1ebfn t\u1eeb KOLs \u1ea3o c\u00f3 th\u1ec3 m\u1edf ra c\u00e1nh c\u1eeda cho nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi v\u00e0 t\u0103ng c\u01b0\u1eddng danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Ch\u00fang ta \u0111ang ti\u1ebfn v\u00e0o m\u1ed9t th\u1eddi \u0111\u1ea1i m\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o kh\u00f4ng c\u00f2n gi\u1edbi h\u1ea1n b\u1edfi gi\u1edbi h\u1ea1n v\u1eadt l\u00fd. KOLs \u1ea3o \u0111ang th\u00fac \u0111\u1ea9y s\u1ef1 \u0111\u1ed5i m\u1edbi trong n\u1ec1n kinh t\u1ebf s\u00e1ng t\u1ea1o n\u1ed9i dung v\u00e0 t\u1ea1o ra nh\u1eefng c\u01a1 h\u1ed9i kh\u00f4ng ng\u1edd cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Th\u1ebf nh\u01b0ng, li\u1ec7u h\u1ecd c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng b\u1ec1n v\u1eefng hay ch\u1ec9 l\u00e0 m\u1ed9t tr\u00e0o l\u01b0u tho\u00e1ng qua?<\/p>\n

H\u00e3y c\u00f9ng Mega Digital<\/a><\/strong> theo d\u00f5i s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a n\u1ec1n AI trong n\u0103m 2024 nh\u00e9.<\/p>","protected":false},"excerpt":{"rendered":"

Aitana Lopez t\u00f3c h\u1ed3ng c\u00f3 h\u01a1n 200.000 ng\u01b0\u1eddi theo d\u00f5i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. C\u00f4 th\u01b0\u1eddng xuy\u00ean \u0111\u0103ng \u1ea3nh selfie ch\u1ee5p t\u1eeb c\u00e1c bu\u1ed5i h\u00f2a nh\u1ea1c v\u00e0 ph\u00f2ng ng\u1ee7, sau \u0111\u00f3 g\u1eafn th\u1ebb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u0103m s\u00f3c c\u01a1 th\u1ec3 \u0111\u1ec3 ki\u1ebfm ti\u1ec1n. Nhi\u1ec1u c\u00f4ng ty trung b\u00ecnh tr\u1ea3 kho\u1ea3ng 1.000 USD (h\u01a1n 20 tri\u1ec7u […]<\/p>","protected":false},"author":4,"featured_media":2994,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,8],"tags":[],"class_list":["post-2991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-popular","category-ecommerce"],"_links":{"self":[{"href":"https:\/\/megadigital.asia\/vn\/en\/wp-json\/wp\/v2\/posts\/2991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/megadigital.asia\/vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/megadigital.asia\/vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/megadigital.asia\/vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/megadigital.asia\/vn\/en\/wp-json\/wp\/v2\/comments?post=2991"}],"version-history":[{"count":2,"href":"https:\/\/megadigital.asia\/vn\/en\/wp-json\/wp\/v2\/posts\/2991\/revisions"}],"predecessor-version":[{"id":2995,"href":"https:\/\/megadigital.asia\/vn\/en\/wp-json\/wp\/v2\/posts\/2991\/revisions\/2995"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/megadigital.asia\/vn\/en\/wp-json\/wp\/v2\/media\/2994"}],"wp:attachment":[{"href":"https:\/\/megadigital.asia\/vn\/en\/wp-json\/wp\/v2\/media?parent=2991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/megadigital.asia\/vn\/en\/wp-json\/wp\/v2\/categories?post=2991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/megadigital.asia\/vn\/en\/wp-json\/wp\/v2\/tags?post=2991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}