{"id":2547,"date":"2024-01-03T07:27:40","date_gmt":"2024-01-03T07:27:40","guid":{"rendered":"https:\/\/megadigital.asia\/vn\/?p=2547"},"modified":"2024-01-03T07:28:48","modified_gmt":"2024-01-03T07:28:48","slug":"khai-niem-fb-ads","status":"publish","type":"post","link":"https:\/\/megadigital.asia\/vn\/en\/2024\/01\/03\/khai-niem-fb-ads\/","title":{"rendered":"C\u00e1c kh\u00e1i ni\u1ec7m FB ADS m\u00e0 ng\u01b0\u1eddi m\u1edbi b\u1eaft bu\u1ed9c ph\u1ea3i bi\u1ebft n\u1ebfu mu\u1ed1n d\u00f9ng Paid Traffic l\u00e0m Affiliate"},"content":{"rendered":"
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B\u1ea1n l\u00e0 m\u1ed9t ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u v\u1edbi Facebok Ads<\/strong>, ch\u1eafc h\u1eb3n b\u1ea1n \u0111\u00e3 t\u1eebng nghe nhi\u1ec1u c\u00e1c thu\u1eadt ng\u1eef d\u01b0\u1edbi \u0111\u00e2y, nh\u01b0ng c\u00f3 th\u1ec3 v\u1eabn ch\u01b0a hi\u1ec3u h\u1ebft. Mega Digital<\/a><\/strong> \u0111\u00e3 t\u1ed5ng h\u1ee3p l\u1ea1i c\u00e1c t\u1eeb th\u00f4ng d\u1ee5ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn trong Facebook Ads n\u1ebfu b\u1ea1n mu\u1ed1n d\u00f9ng Paid Traffics l\u00e0m Affiliate:<\/div>\n
<\/div>\n

1.VIA<\/h3>\n
VIA l\u00e0 c\u1ee5m t\u1eeb r\u1ea5t quen thu\u1ed9c \u0111\u1ed1i v\u1edbi nh\u1eefng ai l\u00e0m digital marketing, ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean Facebook. V\u1eady th\u00ec ch\u00ednh x\u00e1c VIA l\u00e0 g\u00ec?<\/div>\n
VIA ( Verify Information Account): (t\u00e0i kho\u1ea3n c\u00e1 nh\u00e2n) x\u00e1c minh danh t\u00ednh c\u1ee7a b\u1ea1n.<\/div>\n
Ph\u1ea7n l\u1edbn c\u00e1c t\u00e0i kho\u1ea3n VIA \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho m\u1ee5c \u0111\u00edch ki\u1ebfm ti\u1ec1n, m\u1edf h\u00e0ng, kinh doanh tr\u00ean FB nh\u01b0 spam tin nh\u1eafn kinh doanh, seeding b\u00e1n h\u00e0ng. B\u00ean c\u1ea1nh \u0111\u00f3, via facebook c\u00f2n d\u00f9ng ph\u1ed5 bi\u1ebfn \u0111\u1ec3 t\u1ea1o ra c\u00e1c trang fanpage m\u1edbi, livestream b\u00e1n h\u00e0ng nh\u1edd c\u00f3 \u0111\u1ed9 Trust cao.<\/div>\n
T\u00e0i kho\u1ea3n n\u00e0y c\u00f3 \u0111\u1ed9 Trust, tin c\u1eady cao c\u1ee7a facebook n\u00ean khi s\u1eed d\u1ee5ng \u0111\u1ec3 b\u00e1n h\u00e0ng, ch\u1ea1y qu\u1ea3ng c\u00e1o kh\u1ecfe, m\u01b0\u1ee3t, kh\u00f4ng b\u1ecb die.<\/div>\n
M\u1ed9t VIA Facbook \u0111\u00e1p \u1ee9ng \u0111\u1ee7 c\u00e1c ti\u00eau ch\u00ed:<\/div>\n
\u2013 Gi\u1ea5y t\u1edd t\u00f9y th\u00e2n, th\u1ebb c\u0103n c\u01b0\u1edbc c\u00f4ng d\u00e2n.<\/div>\n
\u2013 C\u1eadp nh\u1eadt th\u00f4ng tin \u0111\u1ea7y \u0111\u1ee7 nh\u01b0 avatar, \u1ea3nh b\u00eca, t\u00ean, \u0111\u1ecba ch\u1ec9,\u2026<\/div>\n
\u2013 Th\u1eddi gian t\u1ea1o v\u00e0 ho\u1ea1t \u0111\u1ed9ng l\u00e2u d\u00e0i, c\u00f3 th\u1ec3 t\u00ednh b\u1eb1ng n\u0103m.<\/div>\n
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\"\ud83d\udc49\"<\/span>Nh\u1eefng ng\u01b0\u1eddi l\u00e0m c\u00f4ng vi\u1ec7c ch\u1ea1y Ads th\u01b0\u1eddng c\u00f3 nhi\u1ec1u t\u00e0i kho\u1ea3n VIA \u0111\u1ec3 tri\u1ec3n khai chi\u1ebfn d\u1ecbch c\u00f9ng 1 l\u00fac, c\u00e1c t\u00e0i kho\u1ea3n n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c l\u1ea5y t\u1eeb vi\u1ec7c hack nick ng\u01b0\u1eddi d\u00f9ng.<\/div>\n
Nh\u1eefng nh\u00e0 cung c\u1ea5p t\u00e0i kho\u1ea3n via s\u1ed1 l\u01b0\u1ee3ng l\u1edbn s\u1ebd s\u1eed d\u1ee5ng th\u1ee7 thu\u1eadt v\u00e0 tool (C\u00f4ng c\u1ee5)\u00a0chuy\u00ean bi\u1ec7t \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c via Facebook.<\/div>\n
VIA \u0111\u01b0\u1ee3c cho l\u00e0 c\u00f4ng c\u1ee5 t\u1ed1i \u01b0u nh\u1ea5t \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t t\u00e0i kho\u1ea3n BM theo ch\u00ednh s\u00e1ch qu\u1ea3ng c\u00e1o Facebook<\/div>\n<\/div>\n

2. BM<\/h3>\n
BM l\u00e0 t\u1eeb vi\u1ebft t\u1eaft c\u1ee7a Business Manager – tr\u00ecnh qu\u1ea3n l\u00fd doanh nghi\u1ec7p tr\u00ean Facebook, nh\u1eb1m ph\u1ee5c v\u1ee5 cho vi\u1ec7c qu\u1ea3n tr\u1ecb fanpage, l\u01b0u tr\u1eef th\u00f4ng tin, d\u1eef li\u1ec7u cho doanh nghi\u1ec7p.<\/div>\n
BM ch\u1ec9 cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p \u0111\u0103ng k\u00fd v\u00e0 c\u1ea7n m\u1ed9t s\u1ed1 gi\u1ea5y t\u1edd li\u00ean quan \u0111\u1ec3 x\u00e9t duy\u1ec7t<\/div>\n
BM s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o v\u1edbi full c\u00e1c t\u00ednh n\u0103ng, qu\u1ea3n tr\u1ecb nhi\u1ec1u fanpage c\u00f9ng l\u00fac hi\u1ec7u qu\u1ea3, ph\u00e2n chia quy\u1ec1n qu\u1ea3n tr\u1ecb d\u1ec5 d\u00e0ng, ti\u1ec7n l\u1ee3i<\/div>\n
Trong t\u00e0i kho\u1ea3n BM c\u00f3 th\u1ec3 l\u1eadp ra c\u00e1c t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o<\/div>\n
VD: Nh\u1eefng t\u00e0i kho\u1ea3n BM b\u00ecnh th\u01b0\u1eddng ch\u1ec9 c\u00f3 th\u1ec3 t\u1ea1o \u0111\u01b0\u1ee3c BM5, c\u00f2n nh\u1eefng t\u00e0i kho\u1ea3n c\u1ee7a doanh nghi\u1ec7p uy t\u00edn s\u1ebd t\u1ea1o \u0111\u01b0\u1ee3c BM25 ho\u1eb7c BM80.<\/div>\n
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3. Ch\u1ea1y voi<\/h3>\n
Voi l\u00e0 m\u1ed9t t\u00e0i kho\u1ea3n BM do Facebook cung c\u1ea5p v\u00e0 doanh nghi\u1ec7p \u0111\u01b0\u1ee3c ph\u00e9p ch\u1ea1y qu\u1ea3ng c\u00e1o v\u1edbi m\u1ed9t h\u1ea1n m\u1ee9c t\u00edn d\u1ee5ng nh\u1ea5t \u0111\u1ecbnh, v\u00e0 doanh nghi\u1ec7p s\u1ebd ch\u1ec9 ph\u1ea3i tr\u1ea3 ph\u00ed Facebook m\u1ed9t l\u1ea7n khi \u0111\u1ea1t \u0111\u1ebfn h\u1ea1n m\u1ee9c cu\u1ed1i c\u00f9ng ho\u1eb7c v\u00e0o cu\u1ed1i th\u00e1ng.<\/div>\n
Khi ch\u1ea1y Voi, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c Facebook cho ph\u00e9p chi ti\u00eau tr\u01b0\u1edbc v\u00e0 c\u00f3 th\u1ec3 thanh to\u00e1n sau v\u1edbi s\u1ed1 ti\u1ec1n l\u1edbn<\/div>\n

4. Scan<\/h3>\n
Scan l\u00e0 t\u00e0i kho\u1ea3n BM (Business Manager), ho\u1eb7c c\u00e1 nh\u00e2n n\u01b0\u1edbc ngo\u00e0i nh\u01b0ng b\u1ecb v\u01b0\u1ee3t ng\u01b0\u1ee1ng ho\u1ea1t \u0111\u1ed9ng, c\u00e1i n\u00e0y kh\u00e1c v\u1edbi Voice v\u00ec ng\u00e2n s\u00e1ch nh\u1ecf h\u01a1n, do c\u00e1 nh\u00e2n ho\u1eb7c c\u00f4ng ty t\u1ea1o ra kh\u00f4ng l\u1ea5y credit nh\u01b0 \u0111\u00e3 th\u1ea5y \u1edf tr\u00ean h\u1ecd d\u00f9ng b\u00ecnh th\u01b0\u1eddng qu\u1ea3ng c\u00e1o. Nh\u01b0ng c\u0169ng nh\u1edd ng\u00e2n s\u00e1ch chi ti\u00eau l\u1edbn v\u1edbi Facebook, c\u00f3 s\u1eb5n ng\u01b0\u1ee1ng chi ti\u00eau cao v\u00e0 ng\u01b0\u1ee1ng n\u00e0y l\u00e0 d\u01b0 th\u1eeba.<\/div>\n<\/div>\n
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\n\"\ud83d\udc49\"<\/span>S\u1ef1 t\u01b0\u01a1ng \u0111\u1ed3ng gi\u1eefa 2 lo\u1ea1i t\u00e0i kho\u1ea3n Scan v\u00e0 Voi<\/strong><\/em><\/div>\n<\/div>\n
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\"\u270d\ufe0f\"<\/span>Tuy r\u1eb1ng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 ng\u00e2n s\u00e1ch v\u00e0 gi\u1edbi h\u1ea1n chi ti\u00eau nh\u01b0ng c\u1ea3 hai lo\u1ea1i t\u00e0i kho\u1ea3n Voi v\u00e0 Scan \u0111\u1ec1u c\u00f3 m\u1ed9t \u0111i\u1ec3m chung l\u00e0: \u0110\u1ec1u l\u00e0 t\u00e0i kho\u1ea3n n\u01b0\u1edbc ngo\u00e0i \u0111\u01b0\u1ee3c hack v\u1ec1 v\u00e0 s\u1eed d\u1ee5ng.<\/div>\n<\/div>\n
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\"\u2796\"<\/span>\u1ee8ng d\u1ee5ng<\/div>\n<\/div>\n
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V\u1eady s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn nh\u1ea5t gi\u1eefa t\u00e0i kho\u1ea3n Voi v\u00e0 t\u00e0i kho\u1ea3n Scan l\u00e0 g\u00ec? G\u00f3i qu\u1ea3ng c\u00e1o th\u00f4ng th\u01b0\u1eddng b\u1ecb gi\u1edbi h\u1ea1n m\u1ee9c ti\u00eau d\u00f9ng trong ng\u00e0y. C\u00f2n \u0111\u1ed1i v\u1edbi t\u00e0i kho\u1ea3n Voi, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c chi ti\u00eau cho \u0111\u1ebfn khi h\u1ebft h\u1ea1n m\u1ee9c t\u00edn d\u1ee5ng v\u00e0o cu\u1ed1i ng\u00e0y.<\/div>\n
V\u00ec th\u1ebf, nh\u1eefng \u1ee9ng d\u1ee5ng c\u1ee7a t\u00e0i kho\u1ea3n Voi l\u00e0:<\/div>\n<\/div>\n
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\"\u2714\ufe0f\"<\/span>B\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c ph\u00e9p chi ti\u00eau tr\u01b0\u1edbc v\u1edbi Facebook, sau \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 thanh to\u00e1n v\u1edbi c\u00e1c kho\u1ea3n thanh to\u00e1n l\u1edbn. Nh\u01b0 \u0111\u00e3 n\u00f3i t\u1eeb \u0111\u1ea7u, s\u1ed1 ti\u1ec1n cho m\u1ed9t t\u00e0i kho\u1ea3n Voi l\u00e0 kh\u00e1 l\u1edbn, th\u01b0\u1eddng t\u1eeb v\u00e0i tr\u0103m \u0111\u1ebfn h\u00e0ng ch\u1ee5c t\u1ef7 \u0111\u1ed3ng.<\/div>\n<\/div>\n
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\"\u2714\ufe0f\"<\/span>V\u1edbi c\u00e1c ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n InVoice, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng v\u00e0 th\u00eam c\u00e1c ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n InVoice trong m\u1ecdi Business Manager (BM).<\/div>\n<\/div>\n
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\"\u2714\ufe0f\"<\/span>Th\u00f4ng th\u01b0\u1eddng, c\u00e1c doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c \u0111\u01b0\u1ee3c Facebook c\u1ea5p t\u00e0i kho\u1ea3n InVoice s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c th\u00eam BM2500, BM5000 ho\u1eb7c c\u00f3 th\u1ec3 t\u1eb7ng k\u00e8m BM10000 c\u1ef1c k\u00ec \u01b0u \u0111\u00e3i.<\/div>\n<\/div>\n
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\"\u270d\ufe0f\"<\/span>Ngo\u00e0i ra, m\u1ed9t s\u1ed1 doanh nghi\u1ec7p ho\u1eb7c c\u00f4ng ty qu\u1ea3ng c\u00e1o (Agency) c\u0169ng th\u00eam InVoice v\u00e0o t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o th\u00f4ng th\u01b0\u1eddng \u0111\u1ec3 c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i t\u00e0i kho\u1ea3n \u0111\u00f3 th\u00e0nh t\u00e0i kho\u1ea3n InVoice.<\/div>\n<\/div>\n
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\"\u270d\ufe0f\"<\/span>Ng\u01b0\u1ee3c l\u1ea1i, v\u1edbi t\u00e0i kho\u1ea3n Scan, b\u1ea1n kh\u00f4ng c\u1ea7n b\u1ecf s\u1ed1 ti\u1ec1n l\u1edbn \u0111\u1ec3 c\u00f3 th\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean Facebook v\u00e0 c\u0169ng kh\u00f4ng ph\u1ea3i xin t\u00edn d\u1ee5ng t\u1eeb Facebook. Th\u00f4ng th\u01b0\u1eddng, lo\u1ea1i t\u00e0i kho\u1ea3n n\u00e0y s\u1ebd ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf.<\/div>\n<\/div>\n
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\"\u2796\"<\/span>S\u1ee9c m\u1ea1nh c\u1ee7a t\u1eebng lo\u1ea1i t\u00e0i kho\u1ea3n<\/div>\n<\/div>\n
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\"\u270d\ufe0f\"<\/span>\u0110i\u1ec3m kh\u00e1c bi\u1ec7t l\u1edbn nh\u1ea5t l\u00e0 t\u00e0i kho\u1ea3n Voi c\u00f3 ng\u00e2n s\u00e1ch l\u1edbn h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi t\u00e0i kho\u1ea3n Scan. Th\u00eam v\u00e0o \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng Voi l\u00e0 v\u00ec \u0111\u1ed9 uy t\u00edn v\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c minh t\u00edn d\u1ee5ng tr\u00ean Facebook.<\/div>\n<\/div>\n<\/div>\n
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5. Tut, Tips, Trick<\/h3>\n
L\u00e0 nh\u1eefng th\u1ee7 thu\u1eadt Blackhat Facebook, hi\u1ec3u n\u00f4m na l\u00e0 l\u00e1ch lu\u1eadt, l\u1ee3i d\u1ee5ng c\u00e1c k\u1ebd h\u1edf trong c\u01a1 ch\u1ebf ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Facebook \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch<\/div>\n
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6. Budget<\/h3>\n
\u0110\u01b0\u1ee3c hi\u1ec3u l\u00e0 ng\u00e2n s\u00e1ch cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/div>\n
\u0110\u01b0\u1ee3c chia l\u00e0m 2 lo\u1ea1i<\/div>\n
    \n
  • \n
    Daily Budget: ng\u00e2n s\u00e1ch m\u1ed7i ng\u00e0y<\/div>\n<\/li>\n
  • \n
    Lifetime Budget: ng\u00e2n s\u00e1ch tr\u1ecdn \u0111\u1eddi (\u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong m\u1ed9t th\u1eddi gian)<\/div>\n<\/li>\n<\/ul>\n

    7. Spent (C\u1eafn ti\u1ec1n)<\/h3>\n
    Facebook s\u1ebd b\u1eaft \u0111\u1ea7u C\u1eafn ti\u1ec1n<\/strong> khi qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c duy\u1ec7t.<\/div>\n
    Tuy nhi\u00ean, s\u1ebd c\u00f3 l\u00fac b\u1ea1n g\u1eb7p ph\u1ea3i tr\u01b0\u1eddng h\u1ee3p, facebook kh\u00f4ng c\u1eafn ti\u1ec1n, nguy\u00ean nh\u00e2n l\u00e0 do:<\/div>\n
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    • \n
      \u0110\u00e3 duy\u1ec7t qu\u1ea3ng c\u00e1o nh\u01b0ng ch\u01b0a c\u1eafn ti\u1ec1n (c\u1eafn ti\u1ec1n ch\u1eadm)<\/div>\n<\/li>\n
    • \n
      T\u00e0i kho\u1ea3n ho\u1eb7c b\u00e0i vi\u1ebft vi ph\u1ea1m ch\u00ednh s\u00e1ch c\u1ee7a facebook.<\/div>\n<\/li>\n
    • \n
      \u0110\u00f4i khi l\u00e0 kh\u00f4ng v\u00ec l\u00fd do g\u00ec c\u1ea3, facebook kh\u00f4ng th\u00edch th\u00ec kh\u00f4ng duy\u1ec7t th\u00f4i!<\/div>\n<\/li>\n<\/ul>\n

      8. Ch\u1ea1y b\u00f9ng<\/h3>\n
      Ch\u1ea1y b\u00f9ng qu\u1ea3ng c\u00e1o tr\u00ean Facebook l\u00e0 h\u00ecnh th\u1ee9c ch\u1ea1y qu\u1ea3ng c\u00e1o s\u1ed1 ti\u1ec1n l\u1edbn r\u1ed3i b\u1ecf th\u1ebb v\u00e0 kh\u00f4ng thanh to\u00e1n s\u1ed1 ti\u1ec1n n\u1ee3.<\/div>\n
      Nh\u1eefng ng\u01b0\u1eddi ch\u1ea1y b\u00f9ng th\u01b0\u1eddng s\u1eed d\u1ee5ng th\u1ebb t\u00edn d\u1ee5ng t\u1ea1i c\u00e1c ng\u00e2n h\u00e0ng ho\u1eb7c th\u1ebb gift-card \u0111\u1ec3 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 Facebook Ads, ch\u1ea1y qu\u1ea3ng c\u00e1o cho c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh. Sau \u0111\u00f3, kh\u00f4ng thanh to\u00e1n h\u1ebft s\u1ed1 ti\u1ec1n khi \u0111\u00e3 s\u1eed d\u1ee5ng xong d\u1ecbch v\u1ee5.<\/div>\n
      <\/div>\n
      VD: ch\u1ea1y h\u1ebft 10 tri\u1ec7u ch\u1ec9 ph\u1ea3i tr\u1ea3 \u00edt h\u01a1n v\u00ed d\u1ee5 nh\u01b0 2,3 hay 5 tri\u1ec7u th\u00ec \u0111\u01b0\u1ee3c g\u1ecdi chung chung l\u00e0 ch\u1ea1y chi\u1ebft kh\u1ea5u hay ch\u1ea1y b\u00f9ng.<\/div>\n
      <\/div>\n

      9. Campaign<\/h3>\n
      Th\u01b0\u1eddng \u0111\u01b0\u1ee3c n\u00f3i l\u00e0 l\u00ean Camp, t\u1ee9c l\u00e0 l\u00ean chi\u1ebfn d\u1ecbch, l\u00ean qu\u1ea3ng c\u00e1o.<\/div>\n
      <\/div>\n

      10. CTR – Click Through Rate<\/h3>\n
      CTR l\u00e0 t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o tr\u00ean facebook c\u1ee7a b\u1ea1n. T\u1ef7 l\u1ec7 n\u00e0y d\u00f9ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/div>\n
      C\u00e1ch t\u00ednh CTR: (S\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t \/ S\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb) * 100%<\/strong><\/div>\n
      <\/div>\n

      11. CPM – Cost Per 1000 Impression<\/h3>\n
      CPM l\u00e0 gi\u00e1 c\u1ee7a 1000 l\u1ea7n hi\u1ec3n th\u1ecb, b\u1ea1n s\u1ebd \u0111\u1eb7t ng\u00e2n s\u00e1ch mong mu\u1ed1n cho 1000 l\u1ea7n qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb. \u0110\u1ed1i v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh cao th\u00ec gi\u00e1 c\u1ee7a CPM c\u0169ng s\u1ebd cao.<\/div>\n
      <\/div>\n

      12. CPC – Cost Per Click<\/h3>\n
      Chi ph\u00ed cho m\u1ed7i l\u1ea7n nh\u1ea5p v\u00e0o li\u00ean k\u1ebft. B\u1ea1n s\u1ebd ph\u1ea3i tr\u1ea3 cho facebook n\u1ebfu c\u00f3 ai \u0111\u00f3 nh\u1ea5p v\u00e0o \u0111\u01b0\u1eddng link d\u1eabn t\u1edbi website, link app,\u2026 tr\u00ean m\u1eabu qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/div>\n
      <\/div>\n

      13. Cost per 10-sec Video View<\/h3>\n
      Khi ng\u01b0\u1eddi xem click xem video qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n tr\u00ean Facebook b\u1ea1n ph\u1ea3i tr\u1ea3 ti\u1ec1n. Nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y th\u01b0\u1eddng k\u00e9o d\u00e0i trong v\u00f2ng 10s. T\u00ednh s\u1ed1 l\u01b0\u1ee3t xem video 10s n\u00e0y \u0111\u1ec3 nh\u00e2n l\u00ean v\u1edbi s\u1ed1 ng\u01b0\u1eddi \u0111\u00e3 xem video \u0111\u00f3.<\/div>\n
      <\/div>\n

      14. PPE – Page Post Engagement<\/h3>\n
      L\u00e0 thu\u1eadt to\u00e1n cao c\u1ea5p c\u1ee7a FB, thu\u1eadt to\u00e1n n\u00e0y s\u1ebd t\u00ecm ki\u1ebfm v\u00e0 thu th\u1eadp th\u00f4ng tin c\u1ee7a ng\u01b0\u1eddi d\u00f9ng Facebook. T\u1eeb nh\u1eefng th\u00f4ng tin n\u00e0y PPE s\u1ebd d\u1ef1 \u0111o\u00e1n th\u00f3i quen v\u00e0 h\u00e0nh \u0111\u1ed9ng, nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng sau \u0111\u00f3 li\u00ean k\u1ebft h\u1ecd \u0111\u1ebfn v\u1edbi nh\u1eefng th\u00f4n tin m\u00e0 h\u1ecd c\u1ea7n.<\/div>\n

      15. VPS<\/h3>\n
      M\u00e1y ch\u1ee7 ri\u00eang \u1ea3o (VPS) l\u00e0 b\u1ed9 m\u00e1y l\u01b0u tr\u1eef t\u1ea5t c\u1ea3 ph\u1ea7n m\u1ec1m v\u00e0 d\u1eef li\u1ec7u c\u1ea7n thi\u1ebft \u0111\u1ec3 ch\u1ea1y m\u1ed9t \u1ee9ng d\u1ee5ng ho\u1eb7c trang web, th\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 nu\u00f4i VIA.<\/div>\n

      16. VPCS Facebook<\/h3>\n
      L\u00e0 nh\u1eefng vi ph\u1ea1m ch\u00ednh s\u00e1ch tr\u00ean facebook, c\u00e1c s\u1ea3n ph\u1ea9m, th\u1ef1c ph\u1ea9m \u1ea3nh h\u01b0\u1edfng li\u00ean quan \u0111\u1ebfn s\u1ee9c kh\u1ecfe ng\u01b0\u1eddi ti\u00eau d\u00f9ng: m\u1ef9 ph\u1ea9m, t\u1eafm tr\u1eafng, \u0111\u00f4ng y, tr\u1ecb m\u1ee5n, ti\u00eam m\u00f4i, ho\u1eb7c gi\u1ea3m c\u00e2n,\u2026 Ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan \u0111\u1ebfn 18+ nh\u01b0 t\u0103ng v\u00f2ng 1 & v\u00f2ng 3 (n\u00f3i to\u1eb9t ra l\u00e0 n\u1edf ng\u1ef1c ho\u1eb7c n\u1edf m\u00f4ng),\u2026<\/div>\n
      <\/div>\n

      17. Frequency (T\u1ea7n su\u1ea5t)<\/h3>\n
      S\u1ed1 l\u1ea7n l\u1eb7p l\u1ea1i l\u00e0 s\u1ed1 l\u1ea7n l\u1eb7p l\u1ea1i qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng.<\/div>\n
      V\u00ed d\u1ee5: Khi b\u1ea1n nh\u00ecn v\u00e0o th\u00f4ng s\u1ed1 Frequency (T\u1ea7n su\u1ea5t) trong b\u00e1o c\u00e1o ch\u1ec9 s\u1ed1, n\u1ebfu nh\u01b0 n\u00f3 l\u00e0 2 th\u00ec ads c\u1ee7a b\u1ea1n \u0111\u00e3 l\u1eb7p l\u1ea1i kh\u00e1ch h\u00e0ng 2 l\u1ea7n.<\/div>\n
      <\/div>\n
      <\/div>\n
      \u1ede tr\u00ean l\u00e0 m\u1ed9t s\u1ed1 \u0111\u1ecbnh ngh\u0129a cho c\u00e1ch g\u1ecdi trong ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook ads. Hy v\u1ecdng s\u1ebd c\u00f3 \u00edch cho c\u00e1c b\u1ea1n newbie.<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

      B\u1ea1n l\u00e0 m\u1ed9t ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u v\u1edbi Facebok Ads, ch\u1eafc h\u1eb3n b\u1ea1n \u0111\u00e3 t\u1eebng nghe nhi\u1ec1u c\u00e1c thu\u1eadt ng\u1eef d\u01b0\u1edbi \u0111\u00e2y, nh\u01b0ng c\u00f3 th\u1ec3 v\u1eabn ch\u01b0a hi\u1ec3u h\u1ebft. Mega Digital \u0111\u00e3 t\u1ed5ng h\u1ee3p l\u1ea1i c\u00e1c t\u1eeb th\u00f4ng d\u1ee5ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn trong Facebook Ads n\u1ebfu b\u1ea1n mu\u1ed1n d\u00f9ng Paid Traffics l\u00e0m Affiliate: […]<\/p>","protected":false},"author":4,"featured_media":2548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,11],"tags":[],"class_list":["post-2547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-popular"],"_links":{"self":[{"href":"https:\/\/megadigital.asia\/vn\/en\/wp-json\/wp\/v2\/posts\/2547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/megadigital.asia\/vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/megadigital.asia\/vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/megadigital.asia\/vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/megadigital.asia\/vn\/en\/wp-json\/wp\/v2\/comments?post=2547"}],"version-history":[{"count":4,"href":"https:\/\/megadigital.asia\/vn\/en\/wp-json\/wp\/v2\/posts\/2547\/revisions"}],"predecessor-version":[{"id":2552,"href":"https:\/\/megadigital.asia\/vn\/en\/wp-json\/wp\/v2\/posts\/2547\/revisions\/2552"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/megadigital.asia\/vn\/en\/wp-json\/wp\/v2\/media\/2548"}],"wp:attachment":[{"href":"https:\/\/megadigital.asia\/vn\/en\/wp-json\/wp\/v2\/media?parent=2547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/megadigital.asia\/vn\/en\/wp-json\/wp\/v2\/categories?post=2547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/megadigital.asia\/vn\/en\/wp-json\/wp\/v2\/tags?post=2547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}