{"id":3130,"date":"2024-01-15T06:56:49","date_gmt":"2024-01-15T06:56:49","guid":{"rendered":"https:\/\/megadigital.asia\/en\/?p=3130"},"modified":"2024-01-15T06:56:49","modified_gmt":"2024-01-15T06:56:49","slug":"tiktok-splits-marketing-measurement-partners","status":"publish","type":"post","link":"https:\/\/megadigital.asia\/en\/2024\/01\/15\/tiktok-splits-marketing-measurement-partners\/","title":{"rendered":"TikTok Splits Marketing Measurement Partners Into Specialty Elements 2024"},"content":{"rendered":"
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In the ever-evolving landscape of digital marketing, the impending era of a cookie-less future is compelling marketers to seek innovative approaches for tracking ad performance and engagement. Recognizing this paradigm shift, TikTok is taking proactive steps to empower marketers by dividing its Marketing Measurement Partners into specialized elements. This strategic move aims to offer tailored assistance through approved partners, each excelling in specific measurement areas. As we navigate this transformative journey, TikTok’s commitment to providing expert guidance in diverse measurement elements signifies a pivotal evolution in the way marketers adapt and thrive in a rapidly changing digital ecosystem.<\/p>\n

Join us as we explore how TikTok’s pioneering approach is set to reshape the future of marketing analytics and enhance the effectiveness of advertising strategies.<\/p>\n

Introducing new measurement partners’ specialties<\/h2>\n
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The TikTok Marketing Partners Program is proud to introduce the new Cross-Chanel Lift partners to recognize experts in attribution and incrementality measurement.<\/div>\n<\/div>\n
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In an ever-changing digital marketing world, determining ad campaign efficiency has gotten increasingly difficult. TikTok’s immersive experience encourages brand discovery and action, with 70% of users finding new brands and 92% taking action based on the platform’s content. However, people frequently absorb marketing messaging visually, resulting in offline product searches or purchases while not clicking on advertisements. A recent study found that standard last-click attribution techniques miss around 79% of TikTok-related sales.<\/div>\n
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TikTok Splits Marketing Measurement Partners Into Specialty Elements: Partners pave the way for measuring campaign impact and success<\/strong><\/h2>\n<\/div>\n
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To assist marketers in better understanding the effect of advertising on TikTok, the TikTok Marketing Partners Program is pleased to introduce two new partner specializations in the Measurement Badge category: Cross-Channel and Lift. When combined with TikTok’s first-party attribution solution, these partners may help advertisers better understand the customer journey and incremental nature of TikTok campaigns by leveraging verified third-party solutions.<\/div>\n<\/div>\n
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Partners can use specific measuring methodologies to contextualize and give more insight into TikTok ad success, meeting the objectives of advertisers. This study is significant since it assists companies in determining which advertising channels are most effective and demonstrates the return on advertising spending. Following extensive collaboration with TikTok and our advertising customers throughout the world, these partners have established the highest levels of measurement excellence by acting as an independent source of truth for TikTok’s capacity to generate marketing outcomes.<\/p>\n

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Global Head of Marketing Partnerships and Industry Education TikTok talks about the new measurement partner<\/figcaption><\/figure>\n

Cross-Channel Partners<\/strong><\/h3>\n

Cross-channel partners analyze the impact of TikTok ads across various marketing touchpoints before a purchase is made. Within this specialty, there are two partner focus areas:<\/p>\n