{"id":3125,"date":"2024-01-15T03:57:33","date_gmt":"2024-01-15T03:57:33","guid":{"rendered":"https:\/\/megadigital.asia\/en\/?p=3125"},"modified":"2024-01-15T03:57:33","modified_gmt":"2024-01-15T03:57:33","slug":"complete-report-about-ana-programmatic-media-supply-chain-transparency-study","status":"publish","type":"post","link":"https:\/\/megadigital.asia\/en\/2024\/01\/15\/complete-report-about-ana-programmatic-media-supply-chain-transparency-study\/","title":{"rendered":"Complete Report about ANA Programmatic Media Supply Chain Transparency Study"},"content":{"rendered":"<h2 class=\"ace-line ace-line old-record-id-F9kId9Cnqo6adrx05j4uGUSAske\"><strong>Key issue: Transparency<\/strong><\/h2>\n<div class=\"ace-line ace-line old-record-id-Oc4FdGPhfowvgnxM3EuuXOVpsDf\">Research (made by 21 marketers and 12 suppliers) found that only 36 cents of every dollar that enters a DSP effectively reaches the consumer.<\/div>\n<ul class=\"list-bullet1\">\n<li class=\"ace-line ace-line old-record-id-YVdgdBO8to547nx5A8GuSeF5syh\" data-list=\"bullet\">\n<div>Transaction expenses account for 29% of the ad dollar.<\/div>\n<\/li>\n<li class=\"ace-line ace-line old-record-id-KADidyX47oWv51x71DSuHBhnsCd\" data-list=\"bullet\">\n<div>Loss of media productivity expenses account for 35% of the advertising budget.<\/div>\n<\/li>\n<\/ul>\n<p>Agency expenses and brand safety were both outside the scope of this project. Depending on the prices, fewer than 36 cents of every dollar would really reach the customer.<\/p>\n<h2 class=\"ace-line ace-line old-record-id-R3E7dd7DqoNTtvxAqjuu9Jr3swe\"><strong>Details and conclusion<\/strong><\/h2>\n<div>\n<figure id=\"attachment_3126\" aria-describedby=\"caption-attachment-3126\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-3126 size-large\" src=\"https:\/\/megadigital.asia\/en\/wp-content\/uploads\/2024\/01\/15.01-01-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/megadigital.asia\/en\/wp-content\/uploads\/2024\/01\/15.01-01-1024x683.jpg 1024w, https:\/\/megadigital.asia\/en\/wp-content\/uploads\/2024\/01\/15.01-01-300x200.jpg 300w, https:\/\/megadigital.asia\/en\/wp-content\/uploads\/2024\/01\/15.01-01-768x512.jpg 768w, https:\/\/megadigital.asia\/en\/wp-content\/uploads\/2024\/01\/15.01-01-1536x1024.jpg 1536w, https:\/\/megadigital.asia\/en\/wp-content\/uploads\/2024\/01\/15.01-01-2048x1366.jpg 2048w, https:\/\/megadigital.asia\/en\/wp-content\/uploads\/2024\/01\/15.01-01-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-3126\" class=\"wp-caption-text\">Complete Report about ANA Programmatic Media Supply Chain Transparency Study has 12 sections<\/figcaption><\/figure>\n<\/div>\n<div>\n<div data-page-id=\"FYHzdlIL9oWfnuxKHm2uXwrVs9g\" data-docx-has-block-data=\"false\">\n<div><\/div>\n<p class=\"ace-line ace-line old-record-id-OrqMdqWj8oXctDxNNKJuoPtGsmf\">The <a href=\"https:\/\/megadigital.asia\/en\/?p=3125&amp;preview=true\"><em><strong>ANA study<\/strong><\/em><\/a> concluded: The client-side marketing community may gain an estimated $22 billion in efficiency.<\/p>\n<div class=\"ace-line ace-line old-record-id-XJDAdibQsoGBzTxh8hJueTlmsbg\"><\/div>\n<p class=\"ace-line ace-line old-record-id-JSlNdIG0Io6hIhxqiQCunlGYsHq\">Each section has a &#8220;recommended playbook&#8221; for marketers. These are recommended action actions to assist optimise investment in programmatic media, resulting in a higher percentage of ad dollars reaching consumers. Implementing these recommendations will result in a $22 billion opportunity for efficiency benefits.<\/p>\n<div><\/div>\n<p class=\"ace-line ace-line old-record-id-CkGcdCbUFoFlLFxdeXnuKVebszc\">Knowledge is power. With programmatic media, data drives knowledge and serves as a tool for marketers to increase the efficiency and efficacy of their campaigns. Marketers may optimise their programmatic media spending by gaining access to data, extracting insights from it, and acting on those findings.<\/p>\n<div><\/div>\n<\/div>\n<div>&#8212;<\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><span class=\"x3nfvp2 x1j61x8r x1fcty0u xdj266r xhhsvwb xat24cr xgzva0m xxymvpz xlup9mm x1kky2od\"><img decoding=\"async\" class=\"xz74otr\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/tf4\/1\/16\/2728.png\" alt=\"\u2728\" width=\"16\" height=\"16\" \/><\/span>\ud835\udc0c\ud835\udc04\ud835\udc06\ud835\udc00 \ud835\udc03\ud835\udc08\ud835\udc06\ud835\udc08\ud835\udc13\ud835\udc00\ud835\udc0b<span class=\"x3nfvp2 x1j61x8r x1fcty0u xdj266r xhhsvwb xat24cr xgzva0m xxymvpz xlup9mm x1kky2od\"><img decoding=\"async\" class=\"xz74otr\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/tf4\/1\/16\/2728.png\" alt=\"\u2728\" width=\"16\" height=\"16\" \/><\/span>\u00a0specializes in providing:<\/div>\n<ul>\n<li><em><strong><a href=\"https:\/\/megadigital.asia\/en\/facebook-advertising-services\/\">Facebook Advertising Services<\/a><\/strong><\/em><\/li>\n<li><em><strong><a href=\"https:\/\/megadigital.asia\/en\/branding\/\">Facebook Advertising Account Rental Services<\/a><\/strong><\/em><\/li>\n<li><em><strong><a href=\"https:\/\/megadigital.asia\/en\/tiktok-advertising-services\/\">TikTok Advertising Services<\/a><\/strong><\/em><\/li>\n<li><em><strong><a href=\"https:\/\/megadigital.asia\/en\/agency\/\">TikTok Advertising Account Rental Services<\/a><\/strong><\/em><\/li>\n<\/ul>\n<div data-page-id=\"MvJCdWj6NowmzCx9DJTutdXds1f\" data-docx-has-block-data=\"false\">\n<div class=\"ace-line ace-line old-record-id-GakFdhzPForvvAxen0uu0Luzspc\">\ud83d\udc49 Contact us right\u00a0<em><strong><a href=\"https:\/\/megadigital.asia\/en\/\">Here<\/a><\/strong><\/em>\u00a0\ud83d\udc48<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Key issue: Transparency Research (made by 21 marketers and 12 suppliers) found that only 36 cents of every dollar that enters a DSP effectively reaches the consumer. Transaction expenses account for 29% of the ad dollar. Loss of media productivity expenses account for 35% of the advertising budget. Agency expenses and brand safety were both [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3127,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[18,20,11,19],"tags":[],"class_list":["post-3125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-media","category-popular","category-programmatic"],"_links":{"self":[{"href":"https:\/\/megadigital.asia\/en\/wp-json\/wp\/v2\/posts\/3125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/megadigital.asia\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/megadigital.asia\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/megadigital.asia\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/megadigital.asia\/en\/wp-json\/wp\/v2\/comments?post=3125"}],"version-history":[{"count":2,"href":"https:\/\/megadigital.asia\/en\/wp-json\/wp\/v2\/posts\/3125\/revisions"}],"predecessor-version":[{"id":3129,"href":"https:\/\/megadigital.asia\/en\/wp-json\/wp\/v2\/posts\/3125\/revisions\/3129"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/megadigital.asia\/en\/wp-json\/wp\/v2\/media\/3127"}],"wp:attachment":[{"href":"https:\/\/megadigital.asia\/en\/wp-json\/wp\/v2\/media?parent=3125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/megadigital.asia\/en\/wp-json\/wp\/v2\/categories?post=3125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/megadigital.asia\/en\/wp-json\/wp\/v2\/tags?post=3125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}