{"id":2862,"date":"2024-01-05T04:02:51","date_gmt":"2024-01-05T04:02:51","guid":{"rendered":"https:\/\/megadigital.asia\/en\/?p=2862"},"modified":"2024-01-05T04:02:51","modified_gmt":"2024-01-05T04:02:51","slug":"tiktok-becomes-the-first-non-game-mobile-app","status":"publish","type":"post","link":"https:\/\/megadigital.asia\/en\/2024\/01\/05\/tiktok-becomes-the-first-non-game-mobile-app\/","title":{"rendered":"TikTok Becomes the First Non-Game Mobile App to Generate $10 Billion in Consumer Spending"},"content":{"rendered":"
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According to new data from data.ai<\/a>, TikTok users spent $3.8 billion on the app throughout 2023, up 15% year-over-year, and highlighting the massive opportunity that TikTok has to become a broader marketplace.<\/div>\n
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And it\u2019s not just in Asian markets where that spending is occurring.<\/div>\n
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Based on data.ai, which tracks app activity, TikTok Coins<\/a> are the biggest money earner for TikTok at present, enabling users to purchase virtual gifts in the app, who can then trade them for real-world currency.<\/div>\n
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TikTok has surpassed the $10 billion gross revenue milestone, becoming one of only five mobile apps and the first non-mobile game to do so. It ranks alongside Candy Crush Saga, Honor of Kings, Monster Strike, and Clash of Clans as top earners.<\/div>\n<\/div>\n
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TikTok’s Chinese app, “Douyin,” now relies on in-stream shopping for revenue. Despite efforts to expand this in Western regions, Western consumers have shown less interest in shopping. However, TikTok has seen success with in-app shopping in other Asian nations, including Indonesia, where restrictions were imposed to protect local businesses.<\/div>\n
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TikTok, a popular mobile app, is expected to reach $15 billion in consumer spending by 2024, with users spending over $11 million per day tipping content creators. This growth is driven by TikTok coins, which are used in one-time in-app purchases (IAPs) for virtual gifts. Data.ai Intelligence predicts that TikTok will become the highest-earning mobile app ever, surpassing Candy Crush Saga. By the end of 2024, TikTokers are expected to spend a 40-hour work week on the app, a 22% increase from 2023.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

According to new data from data.ai, TikTok users spent $3.8 billion on the app throughout 2023, up 15% year-over-year, and highlighting the massive opportunity that TikTok has to become a broader marketplace. And it\u2019s not just in Asian markets where that spending is occurring. \ud835\udde7\ud835\uddf6\ud835\uddf8\ud835\udde7\ud835\uddfc\ud835\uddf8 \ud835\uddd6\ud835\uddfc\ud835\uddf6\ud835\uddfb\ud835\ude00 \ud835\uddee\ud835\uddff\ud835\uddf2 \ud835\ude01\ud835\uddf5\ud835\uddf2 \ud835\uddef\ud835\uddf6\ud835\uddf4\ud835\uddf4\ud835\uddf2\ud835\ude00\ud835\ude01 \ud835\uddfa\ud835\uddfc\ud835\uddfb\ud835\uddf2\ud835\ude06 \ud835\uddf2\ud835\uddee\ud835\uddff\ud835\uddfb\ud835\uddf2\ud835\uddff \ud835\uddf3\ud835\uddfc\ud835\uddff \ud835\udde7\ud835\uddf6\ud835\uddf8\ud835\udde7\ud835\uddfc\ud835\uddf8 \ud835\uddee\ud835\ude01 \ud835\uddfd\ud835\uddff\ud835\uddf2\ud835\ude00\ud835\uddf2\ud835\uddfb\ud835\ude01 […]<\/p>\n","protected":false},"author":4,"featured_media":2867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7,8,11],"tags":[],"class_list":["post-2862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiktok-trend","category-ecommerce","category-popular"],"_links":{"self":[{"href":"https:\/\/megadigital.asia\/en\/wp-json\/wp\/v2\/posts\/2862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/megadigital.asia\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/megadigital.asia\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/megadigital.asia\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/megadigital.asia\/en\/wp-json\/wp\/v2\/comments?post=2862"}],"version-history":[{"count":1,"href":"https:\/\/megadigital.asia\/en\/wp-json\/wp\/v2\/posts\/2862\/revisions"}],"predecessor-version":[{"id":2868,"href":"https:\/\/megadigital.asia\/en\/wp-json\/wp\/v2\/posts\/2862\/revisions\/2868"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/megadigital.asia\/en\/wp-json\/wp\/v2\/media\/2867"}],"wp:attachment":[{"href":"https:\/\/megadigital.asia\/en\/wp-json\/wp\/v2\/media?parent=2862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/megadigital.asia\/en\/wp-json\/wp\/v2\/categories?post=2862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/megadigital.asia\/en\/wp-json\/wp\/v2\/tags?post=2862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}